Worthing, West Sussex (PRWEB) December 1, 2006
While many financial institutions go to great lengths to prevent people discovering how customers are treated, National Guarantee are bucking that trend and moving in the other direction.
The bad credit and self-cert mortgage specialists have begun to show a journal which details different interactions of its Financial Advisers with clients on its main website: http://www.nationalguarantee.co.uk/
This could be considered very alternative in an industry that has typically kept details of customer interaction to themselves.
Online Marketing expert Ammon Johns has overseen the launch of the financial journal on behalf of National Guarantee, Ammon explained, "The launch of the online journal allows self-employed people and those saddled with debt to see how others in similar situations have still been able to obtain a mortgage through a recognised national brand. The fact that National Guarantee have gone to the level of sharing this factual financial information will demonstrate that mortgage applications what many high-street lenders deem to be a lost cause is nothing of the sort."
The National Guarantee site also features an extensive financial news area which gives visitors a wealth of financial information. The stories on site are reactions to the very latest and most topical financial stories breaking the market. These financial news stories coupled with the financial journal gives something back to potential borrowers, it is not a case of simply sell, sell, sell.
For many consumers it is a comforting thought to know that other people had been in the same position before. For many it is even more comforting to know that National Guarantee have been able to help out so many people faced with a poor credit history, sometimes through no fault of their own.
Providing the details of each of their cases makes it easier to assess whether they can help others who also face an uncertain financial future. Knowing that previous clients are happy to be associated with it in this manner also gives potential borrowers faith in the manner National Guarantee treats its clients.
The National Guarantee financial journal allows readers to see what steps a Financial Adviser had taken and what steps the client needed to take in order to address a financial situation. Reading individuals' stories with their problems and solutions shows what the different advisers are willing to do to help people. It is so much more convincing than merely hearing a generic story with no aspects that people can identify with.
For more details on the National Guarantee Financial Journal, visit http://www.nationalguarantee.co.uk/journal/.