ToolKing.com Partners with Dotomi to Turn Browsers into Buyers

Toolking.com will partner with Dotomi, Inc., to reconnect with website abandoners that have left the site before making a purchase. Through the use of Dotomi's ReConnect technology, customers will be shown banner ads featuring offers available on ToolKing.com. ToolKing.com expects to capture lost sales opportunities with the use this creative marketing strategy.

Lakewood, CO (PRWEB) December 15, 2006 -- ToolKing.com, a premier e-commerce site and high volume distributor of consumer, professional and industrial tools, today announced a relationship with an online marketing services provider, Dotomi, Inc, in an attempt to reconnect with critical website abandoners.

ToolKing.com will utilize Dotomi's ReConnect™ technology to serve highly relevant ads to prospective customers that have visited ToolKing.com, but left the site before making a purchase.

The ReConnect technology package allows Dotomi to identify these critical site visitors. When these visitors later visit a site in Dotomi's extensive network of content providers, they are shown one of several banner ads featuring offers available on the ToolKing.com website. For the customer, the process is seamless and unobtrusive - a key factor in driving incremental sales online.

According to ToolKing.com Managing Partner, Don Cohen, "Dotomi brings us the scale, technology and creative support to talk with site abandoners in a very timely and meaningful way. Our goal is to bring tremendous marketing strategy and creative expertise to help capture lost sales opportunities. We look forward to growing our business with Dotomi in an attempt to do this. "

About ToolKing.com
Since 1978, Tool King has made a name for itself by offering lower prices on tools and machinery, while providing a better level of service than the competition. Launched in 2001, ToolKing.com continues to offers these advantages, and provides innovative features that help customers choose the best product for their needs, and get more use out of their tools. Internet Retailer has recognized Tool King as a Top 50 website and a Top 5 Home Improvement Website. For more Information, contact Don Cohen at 303-963-4515 or visit http://www.toolking.com.

About Dotomi.com
Founded in 2003 by the creator of Instant Messaging, Dotomi changes the way marketers communicate with consumers on the Web. Dotomi transforms traditional ad banner space into a one-to-one message window, which empowers marketers with the ability to deliver timely, more relevant content to individual consumers. Dotomi is privately held, with headquarters in Chicago and offices in Tel Aviv. For more information, contact sales @ dotomi.com

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