geoVue's Third Annual User Conference Highlights the Benefits of Location Optimization

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The Third Annual geoVue User Conference was a successful event that shed new light on the power of location optimization as the key to retail profitability. The Conference was held at the historical, Harvard Club from October 18 to October 19. The Conference drew about 50 industry experts from companies such as Walgreens, Dunkin Donuts Brands, Meineke, Papa Gino's, Burlington Coat Factory,Big Lots, and Planet Beach.

"The conference was a great opportunity for clients to get together and share best practices," said Rudy Nadilo, geoVue's Chief Executive Officer, "There is no question that location optimization is critical to our clients success."

Conference highlights included; Directions Media's Adena Schutzberg presenting emerging trends in location optimization, Lori Schafer, President of SAS Global Retail Practice discussing how merchandising plays a crucial role in making or breaking a store's performance, Dave Carlson, Retail Systems' Vice President of In-Store Broadcasting presenting how a new method of in-store message delivery can dramatically increase sales and Greg Girard, a well-known retail technology analyst giving his perspective on market and strategic planning, and store operations in relation to location intelligence.

geoVue client Dave Miller, senior manager of market planning and GIS at Walgreen's, presented information on how ESRI helps drive the Walgreen's enterprise and Greg Pappas of The Parthenon Group, an advisory and principal investment firm, explained how location optimization can greatly increase a company's return on investment.

"As a GIS Research Analyst, I found the information on retail analytics and location optimization fascinating," says Ryan Brach, a geoVue client from Planet Beach.

About geovue

geoVue is a leading supplier of location-based business intelligence systems that help optimize retail store networks to increase return-on-invested-capital (ROIC). geoVue provides retailers with fact-based, easy to use software solutions that help prioritize capital planning, optimize store networks and localize marketing & merchandising.

geoVue clients include, Diary Queen, Eddie Bauer, Prudential Real Estate, Dunkin Brands, Meineke and Albertson's. For more information about geoVue's software products and services, please visit or call (781) 938-3800.


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