WhatCounts Develops New Resource for Online Marketers

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The monthly e-Communicator newsletter is now available.

WhatCounts, Inc., a leader in comprehensive e-communication programs, today unveiled its newest resource for online marketers. The e-Communicator newsletter is a monthly publication highlighting the expertise of the WhatCounts organization and its Professional Services team. All marketers interested in improving e-communication programs may sign up to receive this invaluable source of information filled with industry events, upcoming webinars and helpful hints to improve brand loyalty and customer retention through leading practices.

"There is a lot of misinformation available regarding online communication techniques. Marketers are continually looking for new cutting-edge ways to attract and convert consumers," says Justin Foster, Vice President Professional Services for WhatCounts. "With over ten years of experience in the online communications industry, WhatCounts has much to offer in terms of best practices and innovative ideas. It is time to share that knowledge and professional expertise with those who need it most."

December marks the first issue of the e-Communicator. This issue includes a list of top ten best practices for online marketing during the holiday season to assist retailers during this very busy time of year. Some of those best practices include supplementing email campaigns with personalized RSS technology, interactive forward-to-a-friend and survey programs to drive action and encourage viral marketing. Another tip from the December newsletter stresses the importance of gift card up-selling during the holiday season. Gift cards were the second most desired item for American consumers last year, and over 19% of 2005 gift cards went unused during 2006. These and many other tips included in the December issue of the e-Communicator will help marketers in all business sectors drive traffic and enhance customer experience at a time when the need for brand loyalty is at its peak.

"I hope that all online marketers looking for professional expertise will turn to this publication for insight and techniques to improved email marketing and e-communications," said David Geller, Founder and CEO of WhatCounts.

Anyone interested in receiving this monthly communication piece can sign up to receive the newsletter by logging on to the WhatCounts website at http://media.whatcounts.com/whatcounts/e-Communicator/signup.html.

About WhatCounts, Inc.

WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcasterâ„¢, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

Media Contact

Ola Bateman

WhatCounts, Inc.

805.492.4152

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