Holiday Online Shopping Made Easier Through MyAdSource

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Just in time for holiday shopping, new consumer online shopping feature offered through local newspaper websites nationwide.

Not finding the perfect unique gift for someone special can be the downside of the typical festive season. This year more and more people are heading online for their holiday shopping. Buying online is a great avenue for special gifts; however, on time delivery can be a troubling factor. MyAdSource is bringing online shopping closer to home. The perfect gift could be in your neighbor's house.

MyAdSource, a new technology for newspapers, allows consumers to search both print and online classified ads found locally or nationally through their newspaper's website.

"I was worried about finding the specific present my husband was wanting for Christmas. By being able to search all online and print classifieds together I was able to find it quickly, and find it locally," says Amy Dickerson of Salt Lake City, Utah.

"We are excited to be the first to provide consumers the ability to find incredible deals on items and services through their local newspaper website. This one stop place to search print and online classified ads allows consumers the ability to locate hard-to-find items that are perfect for the holidays," says MyAdSource Vice President Jack Morgan. "Consumers can visit any newspaper site that belongs to the MyAdSource network and through that site instantly receive all online and print classified ads that appear in their local paper, as well as, any other paper in the network," says Morgan.

With the stampede of die hard shoppers on Black Friday, the appeal of online shopping continues to grow. Newspapers using MyAdSource are making holiday shopping much easier for their consumers.

MyAdSource was created through the strategic partnership of Matchbin, provider of the Publisher Marketplace, and ArcaSearch, provider of searchable online digital files for print newspapers. By joining technologies, they created a solution that allows local newspapers to be a part of the MyAdSource network where together they are regaining the classified industry that has been going to online competitors.

Currently there are numerous newspapers and State Press Associations nationwide that have joined the MyAdSource network. Other features available in MyAdSource sites include provide online print classified ad submission, event calendars and social networking features.

About MyAdSource

MyAdSource was established in 2006 through a joint partnership between Matchbin, provider of online Publisher Marketplaces based in Salt Lake City, UT and ArcaSearch, provider of searchable online digital files for print newspapers based in Paynesville, MN. Together they have created the world's first inter-connected online newspaper print classified search system. Community Newspapers utilizing MyAdSource instantly become a part of a nationwide network where consumers searching their local newspaper's marketplace can instantly view local and nationwide print classified ads.

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David Askvig
Matchbin
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