Just imagine riding up the lift with a resort employee who is giving you the best pointers on the killer runs, a don’t-miss menu item at a mid-mountain restaurant, or a secret, ‘local-knowledge’ powder-stash. That’s what you get from each 10-15 minute podcast.
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Salt Lake City, UT (PRWEB) December 1, 2006
Rocky Mountain Voices™ announces the availability of free Utah Ski and Snowboarding Resort Guide Podcasts. Each podcast includes an interview with a resort spokesperson who offers recommendations and insight into the terrain, lifts, runs, lodging, and amenities offered at each resort. The podcasts are offered free of charge and are available through the Apple® iTunes® Store or directly from the RockyMountainVoices.com website.
Ski and Snowboarding Resort Guide Podcasts are available for the following resorts:
- Alta Ski Area (skiing)
- Brighton Ski Resort (skiing and snowboarding)
- The Canyons (skiing and snowboarding)
- Deer Valley Resort (skiing)
- Park City Mountain Resort (skiing and snowboarding)
- Snowbird Ski Resort (skiing and snowboarding)
- Solitude Mountain Resort (skiing and snowboarding)
Social media -- like blogs and podcasting -- are changing the way businesses reach out to prospects and take feedback directly from customers. Podcasts provide a conversational, relationship-based medium and are revolutionizing marketing programs in all industries. Lifestyle and services operations such as the ski industry are ideal for social media marketing applications.
“Today a podcast, a good web site, and blogging lets us differentiate and personalize our resort better than glossy magazine ads,” said Jay Burke, director of marketing at Solitude Mountain Resort. “Podcasts, blogs, and email updates let our customers feel like they’re here before they ever get to the resort.”
“Millions of skiers and snowboarders come to Utah each year to experience ‘The Greatest Snow on Earth’,” said Hilary Reiter, director of communications for Ski Utah. “Podcasts are a perfect way to educate prospective visitors on why Utah resorts continue to win top awards in the industry.”
Brad Baldwin, co-founder of Rocky Mountain Voices, learned first-hand that each resort has its own personality and different amenities for the destination or local skier/snowboarder. “Just imagine riding up the lift with a resort employee who is giving you the best pointers on the killer runs, a don’t-miss menu item at a mid-mountain restaurant, or a secret, ‘local-knowledge’ powder-stash. That’s what you get from each 10-15 minute podcast.”
PLAYING OR SUBSCRIBING TO FREE PODCASTS
To access the Ski and Snowboarding Resort Guide Podcasts, visit http://www.rockymountainvoices.com. Listeners can play the Podcasts directly from the Rocky Mountain Voices website on a personal computer, or can download them to an Apple iPod®, Microsoft® Zune®, or other portable media device. To subscribe to the podcasts, listeners may go to the following Internet addresses:
iTunes Music Store: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=205383170
While individuals may access the Ski and Snowboarding Resort Guide Podcasts free of charge as directed above, organizations wishing to redistribute the Podcasts or direct significant Internet traffic should first contact Rocky Mountain Voices by email.
ABOUT ROCKY MOUNTAIN VOICES
Rocky Mountain Voices serves the region by publishing audio and video podcasts and educating organizations on the benefits of social media. The Rocky Mountain Voices team reaches out to the community for stories, first-hand reports of breaking news, and local commentary on important issues. Rocky Mountain Voices launched an exclusive relationship with the Silicon Valley-based PodTech Network -- forming a partnership to give technology companies in the region distribution to PodTech’s extensive community, driving greater visibility for our companies and innovators. Rocky Mountain Voices was founded by four marketing executives with over 50 years of combined marketing experience.
For more information contact:
Phone: +1 801.735.6109
Phone: +1 801.362.0696
Rocky Mountain Voices is a trademark of mCast Productions. Apple, iTunes and iPod are registered trademarks of Apple. Microsoft and Zune are registered trademarks of Microsoft Corporation. Other marks may be the property of their respective owners.