Researchers Float New Name for Fruits with Anticancer Possibilities

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As the reputation of the berry continues to impress scientists, some researchers have floated the name "Fruitraceutical" as a category for a fruit that has shown potent anticancer possibilities.

The future of berries will no doubt involve breakthroughs in health benefits, advancements in growing technology, and taste discoveries of lesser-known crops. And if the reputation of the berry continues to impress the scientific community, maybe a name change will be in order as well.

American researchers who have studied the effects of berries have floated the name "Fruitraceutical" as a potential category for a fruit that has shown potent anticancer possibilities. In May, Christine Sardo, who manages clinical trials on berry consumption and cancer prevention at Ohio State University's College of Medicine, told healthcare officials in New York that "We are promoting the concept of 'fruitaceuticals as opposed to pharmaceuticals for cancer, and emphasizing prevention vs. treatment."

Sardo's statement was a bold one, but the university has been extremely pleased with its research into the idea of dark-skinned berries as anticarcinogens. An OSU study involving rats found that compounds in black raspberries slowed the growth rate of premalignant cancer cells. The study was so promising, a similar one is currently taking place in human trials.

The future of berries includes more than medical advancements, but health benefits are certainly a catalyst for products like those found at Berry Health Inc. Dr. Paul Gross, co-founder of the International Berry Health Association and founder of Berry Health Inc., sees a bright future for berries that will eventually lead to the expansion on the benefits of his two berry based products -- Berry Wise Antioxidant and Berry Wise Fiber & Antioxidant.

"We have many product concepts in mind, with two new products in current development for launch before mid-2007," said Dr. Gross, a leading authority on cardiovascular and brain physiology. "Interest in berry-related nutrition, especially for Canadian berry products, is growing rapidly in large new markets in several world regions, so we remain optimistic about the future of Berry Wise."

Two of those regions recently produced positive news concerning two of Berry Wise's cornerstone ingredients -- cranberries and blueberries. In Wisconsin, the largest cranberry producer in the U.S., production increased by more than 2.5 percent as consumption has grown throughout the world with more than 700 products containing the tart berry. In the United Kingdom, sales of blueberries have soared by more than 100 percent since 2005, as health benefits have been highlighted in the European press.

The Berry Wise supplements, which can be purchased in the United States and Canada at http://www.Berrywiseinc.com, take nutritious blueberries, plus a multitude of other berries, to form a great-tasting functional food. The supplements have nine berries, 12 essential vitamins, nine minerals, four fibers and are outstanding sources of antioxidants. Dr. Gross's free CD on antioxidants and health can also be found at http://www.berrywiseonline.com.

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Tricia Ryan
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