Laura Thieme To Discuss Importance of Web Analytics at Chicago Search Engine Strategies Conference

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Increasing customer acquisition costs in paid search lead more companies to rely on organic SEO efforts and web analytics.

In the face of increased customer acquisition costs, retailers are rapidly realizing the value of complementing paid search with organic search engine marketing and utilizing web analytics to assess strengths and weaknesses of their online advertising efforts, says Laura Thieme, president of Columbus-based Bizresearch, a full-service search engine marketing company.

Thieme will focus on the real value of web analytics as part of two presentations at the Search Engine Strategies Conference at the Hilton Chicago, Dec. 4-7.

On Dec. 5, from 3 p.m. to 4:15 p.m., Thieme will show retailers how to help search engines find and index their database-driven e-commerce content at "Fun with Dynamic Web Sites."

Thieme will talk about new challenges in getting retail website content listed in Google, MSN and Yahoo and will share the two most crucial elements that retailers should change on their sites to improve organic visibility.

"Retailers, marketers and webmasters must understand and apply the right strategies to index and rank their online storefronts in search engines," said Thieme. "This workshop provides tips, tactics and best practices on how retailers can achieve the highest visibility and sales when establishing and promoting virtual stores."

Attendees will hear tips on how to:

  • Fix indexing problems;
  • Select e-commerce platforms;
  • Achieve higher rankings on Google, Yahoo and MSN.

Thieme will also dispel the myth that dynamic sites are difficult when dealing with search engines and will outline parameters for search engine-friendly URLs.

On Dec. 6, from 9 a.m. to 10:15 a.m., Thieme presents "Web Analytics & Measuring Success." Thieme will discuss industry trends in web analytics, search engine marketing and customer acquisition costs. She will also review the latest in measurement tools to evaluate conversion rates and marketing campaign performance.

"Companies are surprised to discover which search engines or which keywords perform best," Thieme says. "Sometimes retailers will learn that a less popular search engine actually delivered better conversion rates, or that organic converts differently from paid. It is becoming increasingly critical for retailers and other companies to analyze web analytics data and take immediate action, such as shifting advertising dollars from non-performing keywords or search engines to those that pay off. "

Bizresearch will also host a special lunch on Dec. 6 from 12:15 to 2 p.m. in the Boulevard Room of the Chicago Hilton where attendees can get an hour of question and answer and hear more about SEO for database-driven websites and advanced web analytics. Luncheon tickets will be available at the Dec. 5 and 6 Bizresearch sessions. Seating is limited.

About Bizresearch

Founded in 1997, Bizresearch provides full-service search engine marketing services, including search engine optimization (SEO), paid search (CPC), web-based tracking and return on ad spend (ROAS) analysis for retailers, manufacturers and Fortune 500 companies throughout the United States. Bizresearch's specialty is optimizing database driven websites for organic listings, complementary with CPC campaigns in Google, Yahoo and MSN, and shopping search engines such as and Froogle. Bizresearch tracks incoming traffic and resulting sales utilizing the industry's leading analytical tools to determine if ROAS is profitable. Learn more at or call 614-846-7560.


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