We want to go to market with a service that is familiar to customers
North Carolina (PRWEB) December 5, 2006
The North Carolina-based phone company is launching its cable and internet TV division called; GSC Cable in South Carolina on time for the holidays.
"We want to go to market with a service that is familiar to customers," said Gary White, a spokesperson for GSC. "It's important for us to not get too far ahead of our customers. But we will still have a lot of aspects of our service that will be different from the cable companies." http://www.gsccable.com
GSC's push into the TV market highlights the competitive pressures local phone companies are facing from their cable rivals. Cable companies such as Comcast, Qwest and Cox Communications have taken a significant lead in offering broadband Internet access to their TV customers. Many cable companies have packaged voice calling into their plans, creating a "triple play" of services that have increased their customers overall bill.
GSC is in the process of running fiber-optic lines directly into millions of homes to offer faster Internet access, hundreds of TV channels and soon Local and Long Distance Services. http://www.gsccable.com
Giving users reason to switch with roughly 80 percent of the U.S. population already subscribing to some form of paid TV service such as cable or satellite, however pricing is the key issue...
"The biggest challenge for the new Cable TV companies in offering a TV service is figuring out how to compete in a market that is already very well-served by cable and satellite," said Dr. Edward Johnson, CEO of GSC Communications. "They have to give users a reason to switch to them."
Low pricing and added value service is the answer. GSC offers low pricing such as offering basic cable TV for $29.99 and Digital TV for $39.99, GSC has gone the extra mile to offer fast cable internet services for $39.99. "Most companies advertise pricing starting at a low number, but customers experience inflated bills" explain Roger Hughs, VP of Programming. GSC pricing are bottom line pricing. GSC Cable allow it's user to send payments via Western Union, Money gram and it's own Major Visa Debit card.
GSC Cable offers 24/7 customer service and fast and dependable TV programming that is affordable to cost minded individuals that desire value and savings.