Ecra Creative Group Launches a New Health Care Service Brand: Aspirience Home Care

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Ecra Creative Group recently completed the the naming, logo and brand platform development for Aspirience Home Care, a Twin Cities-based provider of personal care assistant services.

Ecra Creative Group recently completed the the naming, logo and brand platform development for Aspirience Home Care, a Twin Cities-based provider of personal care assistant services.

"The name 'Aspirience' communicates instantly a positive, hopeful and clear message to the health care service buying audience," remarked Ecra principal Jason Voiovich.

The move positions the company to become a dominant player in the estimated $600 million local Twin Cities market for personal care services. National estimates put the market opportunity at over $50 billion, with growth prospects in the 10 to 15 percent per year range.

Aspirience Home Care launches the new name, logo and brand strategy December 1. The company previously was known as A1 Home Care.

"Naming in the healthcare business is always tricky," Voiovich said. "Health care consumers place a great deal of trust in the provider, making the brand position critical for success."

While most personal care service companies focus their brand position on the geriatric market, Aspirience Home Care has strong experience with clients along the entire age spectrum: Younger children with physical or mental disabilities, disabled adults and those recovering from injury. This broader focus and market specialty must be reflected in the brand name and position, Voiovich said.

About Ecra Creative Group

St. Paul, Minnesota-based Ecra Creative Group specializes in creating and launching brands for emerging companies and inventive products. Samples and case studies of Ecra's award-winning corporate identity work are available at http://www.ecracreative.com.

Ecra Creative Group also publishes the weekly column the State of the Brand 2006 (http://www.ecracreative.com/blog), a weekly column reviewing and analyzing current branding topics and then generalizing those concepts into actionable business intelligence.

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