Arkona's Email Snyc Solution Lets Dealers Contact Customers Quickly and Efficiently

ARKONA Inc., the leader in on-demand dealer management solutions for the automobile industry, announces a new product called eMail Sync., allowing dealers to have complete confidence in their database of email addresses.

Salt Lake City, UT (PRWEB) December 5, 2006 -- ARKONA Inc. (OTC: ARKN), the leader in on-demand dealer management solutions for the automobile industry, today announced a new product called eMail Sync. This new product allows dealers to have complete confidence that their database of email addresses is current and accurate and that the customers associated with those email addresses want to hear from the dealer.

Communication with customers via email is quicker, more efficient, and simply more effective than phone or direct mail. In fact, over 75 percent of consumers are online nowadays, and 66 percent prefer to be contacted by email. Yet, after years of attempting to capture their customers' email addresses, most dealers still only have email addresses for less than 2 percent of their customers. ARKONA stands ready to assist dealers with its new eMail Sync, which can increase a dealer's valid email address count by five-fold or more.

eMail Sync takes the dealership's existing customer database and cross references each person's physical address against a national opt-in email database containing more than 120 million records. Once the initial database is created, a "welcome email" is sent asking each customer for permission to send email offers. This initial email details the benefits of receiving email correspondence from the dealership while providing the option of not participating.

With eMail Sync, the dealer only pays for those addresses successfully matched and where the customer agrees to accept additional emails from the dealer. There is no charge for invalid email addresses or for customers who have asked to be omitted. This step-by-step process ensures that the dealer is complying with all current federal and state privacy laws.

Once this expanded database is developed, the dealer can market to these customers as often as desired. The dealership now owns that complete record. This means the dealer does not need to rent email lists from vendors, which charge a fee for each use of a name.

"Having valid customer email addresses allows the dealer to cultivate invaluable online relationships with customers," said Michael Critchfield, VP Sales, ARKONA. "By using ongoing eMarketing communications, the dealership maintains its relationship with the customer until the next purchase. eMarketing is a cost-effective form of business development that drives business to the dealership."

eMail Sync also includes a complete email management system with all the tools necessary for effective database marketing. Dealers can automatically send service-targeted emails at the beginning of the month followed by a second email in the middle of the month emphasizing end-of-month sales. ARKONA can also develop eNewsletters that go to every customer. These programs provide the added value of allowing the dealer to further build and expand relationships with customers while also providing the ability to conduct valuable CSI and market research surveys.

For more information about eMail Sync and its capabilities, call ARKONA today at 800-429-3375.

About ARKONA Inc.
Founded in 1996, ARKONA is a public company and a leader in automotive and powersports management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.ARKONA.com

ARKONA Contact:
Dave Jenkins
ARKONA Inc.
801-501-7109

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Without limiting the generality of the foregoing, the risks include the risk that the company's revenues and net income will not continue to grow throughout 2006 as a result of competitive conditions, an adverse development in the company's business or financial situations or other factor that may reduce sales or increase costs and the risk that the company will need to raise additional capital as a result of an expense associated with an unexpected adverse development, such as litigation, or from a planned expansion of the product offerings of the company. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.

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