The RealtyU® Group Lists Best Practices for Real Estate Agents for 2007

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Don't let doomsday naysayers get you down. Next year could be your best year in real estate ever - that's if you make good business decisions. Doing the right thing, particularly when the market is turbulent, usually separates the good real estate professional from the foolish real estate agent, the skilled top producer from the novice or the prepared real estate broker from the unprepared broker. With these thoughts in mind, here is The RealtyU® Group's list of Top 10 practices that could change your real estate career in 2007.

Don't let doomsday naysayers get you down. Next year could be your best year in real estate ever - that's if you make good business decisions. Doing the right thing, particularly when the market is turbulent, usually separates the good real estate professional from the foolish real estate agent, the skilled top producer from the novice or the prepared real estate broker from the unprepared broker.

With these thoughts in mind, here is The RealtyU® Group's list of Top 10 practices that could change your real estate career in 2007.

1. Learn to Create a Real Estate Business Plan

You can ride through any downturn in the real estate market if you have a sound real estate business plan. Learn more about planning at http://www.realestatebusinessplanning.com or create your own real estate business plan at http://www.createaplan.com.

2. Pick a Niche

There are many great categories or markets to specialize in: Luxury homes, military housing, middle income, ethnic communities, age specific, new families, etc. At the top of many agents list is the goal to obtain their ABR® designation (http://www.rebac.net) and ASR® designation (http://www.selleragency.com) making them experts in both buyer and seller agency. The ASR® designation can now also be taken online at http://www.realtyuonline.com/asrcourse/seller-agency.htm

3. Search Engine Optimization

It makes no sense if you have a great website and no one can find you. Learn more about search engine optimization and how to improve the ranking of your website on Google (http://www.google.com), Yahoo (http://www.yahoo.com) and MSN (http://www.msn.com).

4. Improve Your Marketing

Use highly identifiable and recognizable brochures, hand-outs, business cards, flyers, mail outs, personal letters, bill boards, bus signs, etc. that will imprint you as unique and advantageous on the consumers' mind. For excellent real estate marketing ideas visit http://www.hobbsherder.com.

5. Get a Mentor and Follow Success

Why re-invent the wheel when just about every real estate success story, strategy and marketing tool has not only been documented but is available. A top real estate mentoring company, iSucceed (http://www.isucceed.com), has done it for you. They have interviewed more real estate Top Producers than any other company in the industry and offer hundreds of hours of audio and thousands of pages of information on the Internet 24x7.    

6. Improve Your Knowledge and Skills

A slowing real estate market is always the best time to invest in improving your knowledge and skills. The Internet has now made online real estate education easier and more convenient than ever before. A huge selection of online real estate courses as well as appraisal and home inspection courses can be found at http://www.realtyuonline.com. In addition, searching for offline classes is now easier than ever, just visit http://www.coursedates.com or search for a real estate school at http://www.realtyuschools.com

7. Check out Lead Generation

This is definitely a growing trend. If you have not yet explored a lead generation program, 2007 is the year to should do so. There are various interesting options - to learn more check out programs such as HouseValues (http://www.housevalues.com), HomeGain (http://www.homegain.com) and RealEstate.com (http://www.realestate.com). All of these companies are improving and expanding both their quality of leads and the follow up support necessary to insure their success.

8. Use Transaction Management Systems

Everyone wants one-stop shopping. Most of the large Title companies have made great strides in this arena - for more information visit First American Title at http://residential.firstam.com/agent/index.html or Fidelity Title at http://www.realestate.fnf.com/.

9. Learn to Blog

Real estate blogging is hot and thousands of real estate blogs have already been created. One of the best in the real estate industry is RealBlogging (http://www.realblogging.com) where 40 of the industry's leading authors, real estate speakers and other experts have come together on one blog site.

10. Stay On Top of Real Estate Trends

Nothing stays the same and the real estate industry is not exempt - change is real. Read as much as you can about trends affecting the industry such as the wave of new real estate business models. Real estate is a very dynamic industry and market shifts can alter a competitive advantage very quickly. Watching the industry's movements can help you maintain an advantage you currently enjoy or offer you a new opportunity. The best report is the Swanepoel Trends Report - available at the online RealtyU® Bookstore (http://www.realestatebooks.org)

Where Will You Be In 2007

When you know what you need to do every day it is much easier to operate in confidence. Achieving success is far more likely when you have a plan, stand on the shoulders of others and make good use of all the resources available. The RealtyU® Group, (http://www.realtyu.com) the largest real estate schools and educators in the U.S., hope that all your goals and dreams are fulfilled in 2007.

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ZARITA SENEKAL

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