Raincoast Books Launches Mobile Video and Talent Search Contest

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Raincoast Books and Pocket Cine launch the "What's Your Worst Case Scenario?" mobile video contest to encourage professional and amateur artists to explore the "third screen" (mobile devices such as cellphones and iPods) as a distribution channel for Canadian video content. Videographers are asked to use the popular Worst-Case Scenario books as inspiration for their videos. Visit Raincoast.com

Buying an iPod this year? Looking for a new mobile phone this Christmas? Make sure your new cellphone or tech toy includes video.

The growth of mobile devices capable of showing short and entertaining videos is huge. For example, MP3 players capable of displaying music videos account for two-thirds of new models. This surge in video-interest is creating a brand new market for independent artists and producers who know how to create compelling content for consumers on the move.

To highlight these opportunities, Raincoast Books and partner Pocket Cine Inc. launched a mobile video contest.

"What's Your Worst Case Scenario?" mobile video contest encourages professional and amateur artists to explore the "third screen" as a distribution channel for Canadian video content.

Cellphones, sometimes called the "third screen" are rapidly becoming the platform of choice for people on the go.Teens, professionals and technology's early adopters have already migrated their video watching from TVs (first screen) to computer screens (second screen, think YouTube and Revver) to cellphones and other mobile devices (third screen).

Videographers are asked to use the popular Worst-Case Scenario books as inspiration for video entries.

One-minute worst-case scenario survival tips can be submitted in any digital video format. Use a cellphone camera, digital camera, video cam, or animation software. For contest details, visit:


A video gallery will showcase the entries, allowing fans to vote for their favourite submissions, share the links with friends, and download the videos to video-capable mobile devices, such as cellphones and iPods.

The Grand Prize is a $500 shopping spree in 1 of 90 participating bookstores across Canada. The first 10 individuals to enter will receive early bird prizes such as toques, umbrellas, book bags and other gear. Contest closes January 31, 2007.

In addition to the contest, Pocket Cine is searching for talented Canadian animators interested in creating video for the mobile market.

Philip Shaddock, President of Pocket Cine, says: "This is a new form of social media that is challenging and exciting, requiring fresh talent with fresh perspective on designing for 'pocket cinema.' If we spot contest entrants who we think are doing something really interesting, we'll offer them a contract to create something new and original for cellphone video."

Pocket Cine's project under Mobile Muse has already seen one artist bloom. Newel Anderson created the 1-minute promotional video for the worst-case scenario contest and was also contracted by Pocket Cine to create an experimental music video, "Evil Rainbow", for cell phones. Soon after the music video was released on YouTube, a cable company in Washington, D.C., Local Point TV, negotiated the rights to run "Evil Rainbow" for a year on a new specialty channel featuring short, animated digital content. Newel subsequently landed a gig creating a rap video for MTV.

Shaddock says, "This medium has no rules, no set production methods so it will reward those individuals who are truly creative and have no preconceived ideas about what works or does not for pocket entertainment."

"What's Your Worst-Case Scenario?" mobile video contest runs until January 31. For details visit: http://www.raincoast.com/worstcase/index.html

Raincoast Books is a Canadian publisher, and the distributor of several Canadian, UK and American publishers, such as Chronicle Books, the publisher of the Worst-Case Scenario Survival Handbook series. Raincoast is a leader in the Canadian publishing industry. Raincoast was the first Canadian publisher to launch a literary podcast series (November 2005) and a blog (October 2005).


Pocket Cine Inc. is a producer and publisher of mobile entertainment products and business communication videos. http://www.pocketcine.com/

Pocket Cine Inc. acknowledges Canadian Heritage, MobileMuse.ca and New Media BC for their support of this mobile video and social media promotion.


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Monique Trottier
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