"Asia for Visitors" Author Introduces "the POSH Guide"

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Experienced on-line travel guide author Michael Holland introduces "the POSH Guide" - a new on-line guide focused on helping travelers identify the best places in Southeast Asia. The region offers some of the finest hotels and resorts in the world at incredible values, allowing just about anyone to experience a posh vacation. The POSH Guide may be found at http://theposhguide.com

On-line travel guide AsiaForVisitors.com today announced a new web site aimed at independent travelers looking for the best Southeast Asia has to offer. Called "the POSH Guide" (http://theposhguide.com), the new web site draws from the wealth of research done for the Asia for Visitors site, but focuses on destinations, hotels and resorts that represent the finest of the region.

"Over the years I've noted that, far from being the cost-conscious budget traveler that most people assumed, visitors to my on-line guides were booking the nicest hotels and resorts. So, I decided to build a site just for them, that made it easy to find the best of Asia," Said Michael Holland, author of the POSH Guide.

Holland's observations about his own visitors is in line with a wider trend identified by the Travel Industry Association (TIA) in its most recent travel surveys. According to the TIA, the web is now not only the most popular means of booking travel, but people who book travel on-line generally spend more. The TIA data shows that the average spend for Internet bookings in 2005 was US$754, excluding transportation costs, compared to just $406 for trips booked through traditional travel agents or telephone call centers.

"Southeast Asia is the perfect destination for those looking for a posh holiday," continued Holland, "The region has some of the best hotels and resorts in the world, yet most of them are available at prices just about everybody can afford." Although based on the highly successful Asia for Visitors site, the POSH Guide adds unique content to help users identify the best places to go, what to see and where to stay. Content specific to the POSH Guide includes linked lists of the top hotels according to the 2006 Condé Nast Traveler reader survey, as well as the POSH Guide's own "POSH Rating" for selected hotels. "Star ratings don't tell you the whole story when it comes to the hotel experience, and in some countries they're almost useless," said Holland. "I decided to apply my own ratings to the places I reviewed, based on size, design, location, facilities and value for money." Rather than using stars, the POSH Guide uses plush pillows for rankings. Properties are awarded one pillow for each of the five categories they score well in.

The POSH Guide also takes advantage of Asia for Visitors' partnerships with on-line booking sites to offer users day trips, tours and hotels at the best rates available on the web. Like its sister site, the POSH Guide features the unique "My Currency" feature that allows visitors to see hotel rates, admission fees and other costs in the currency of their choosing.

About AsiaForVisitors.com:

Asia for Visitors is one of the largest on-line travel guides to Southeast Asia. With content covering Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand and Vietnam, the web site contains more than 5,000 pages of information complemented by more than 3,000 photographs. Asia for Visitors provides detailed, up to date information on popular tourist destinations as well as many "off the beaten track" locales, with step-by-step instructions on how to get there, where to stay and what to see. Through partnerships with major on-line booking agencies, users of the free site can reserve hotel rooms at the guaranteed lowest rate, book day trips and make use of several other selected services designed specifically with the independent traveler in mind.

Asia for Visitors and the POSH Guide are written by Michael Holland. Based in Bangkok, Thailand, Holland has nearly 20 years of experience living and traveling through Southeast Asia. He has published many articles on travel, business and restaurants in local magazines and international web sites.

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MICHAEL HOLLAND

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