Lifeclinic International Inc. to Co-host 'Walk the Talk Wellness Challenge' at the Consumer Health World Conference in Washington, D.C.

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Lifeclinic International Inc., the world's leading manufacturer and distributor of automated health testing kiosks, and HealthBux™ Investment Systems, will be co-hosting the "Walk the Talk Wellness Challenge" at the Consumer Health World Conference in Washington, D.C., December 11th through the 13th. Conference attendees will be welcomed as wellness leaders and encouraged to "walk the talk" by completing various easy to do activities (Health Investment Opportunities) during the Conference. As honorary HealthBux Investors, attendees will receive an Opening Account Statement, an Investment Goal, an Investment Strategy Guide and Map, and an Investor Toolkit.

Lifeclinic International Inc., the world's leading manufacturer and distributor of automated health testing kiosks, and HealthBux™ Investment Systems, a pioneer in technology enabled, incentive driven behavioral health management programs, will be co-hosting the "Walk the Talk Wellness Challenge" at the Consumer Health World Conference in Washington, D.C., December 11th through the 13th.

Conference attendees will be welcomed as wellness leaders and encouraged to "walk the talk" by completing various easy to do activities (Health Investment Opportunities) during the Conference. As honorary HealthBux Investors, attendees will receive an Opening Account Statement, an Investment Goal, an Investment Strategy Guide and Map, and an Investor Toolkit.

To simultaneously prove and measure their investments in health, attendees will use a number of HealthBux tools, including a keychain-sized identification wand (used in conjunction with a wand station to prove the date and time of an activity), an uploadable pedometer and Lifeclinic automated health stations. Upon proven completion of a health-promoting activity, an attendee's Account Number will be credited with the HealthBux investment value of the activity. For example, an attendee invests 50 HealthBux by taking a blood pressure screening and 10 HealthBux by selecting a fruit during a Conference lunch. A proprietary system ensures that actual data are never linked to an attendee, only proof of whether the attendee achieved the investment goal.

Activities are assigned different HealthBux investment values, and savvy attendees will increase the value of their investments by swiping their identification wand to prove an activity immediately before or after another member of their "Investment Club" or a designated Champion. Achievement of investment goals yields dividends -- in the form of rewards donated by sponsors.

The Wellness Challenge will transform the typical landscape of the Expo Hall with four networked, automated Lifeclinic screening stations and twelve HealthBux wand stations. It will also alter the traffic flow of the Expo Hall by encouraging attendees to pass every booth in order to achieve maximum investment credit. Scheduled Champion-led walks and the Dividend Award drawing ensure repeat visits to the Expo Hall throughout the Conference. Periodically, Lifeclinic and HealthBux will issue reports comparing the quantity and type of investments by each Investment Club, and the progress of the average Club Member toward different Investment Goals.

David Read, Senior Vice President of Lifeclinic (booth #305) explains, "The challenge is intended to illustrate the value of moderate exercise through regular daily activities and its positive impact on individual health. Most people associate exercise with a trip to the local health club -- something many people just don't do -- but we can make significant health strides by being physically active in our daily lives outside of the gym. When people are given the ability to track and manage their own vital statistics, they get a visual picture of the immediate impact various non-gym related activities can have on their health. Simple activities, like walking the stairs instead of taking the elevator or doing a few sit-ups over the lunch break, are essential to sustaining long-term success." Read continues, "Lifeclinic health stations provide users with the ability to test, track and manage their overall health. Once they leave our kiosk, however, they're on their own. The HealthBux system uses environmental data capture tools and pedometers that individuals can use as a virtual tether, continuing to prove and measure healthy choices and activity throughout the user's day. At Lifeclinic, we're very excited about this added component, because it keeps the individual engaged indefinitely and allows for a more accurate health picture."

Health plan and privacy attorney Alison Earles, founder of HealthBux adds, "Wellness programs do a great job improving health and decreasing costs. Incentives and fun programming can be very effective motivators, but programs have so far been limited by cumbersome self-reporting requirements and delayed and costly evaluations. Our system proves, measures and reinforces healthy behavior and health improvements in natural environments through fun, technology enabled incentive programming. The very data generated by users becomes the proof of a program's effectiveness, exciting communication material, and a powerful motivator. To combat fears related to information privacy and discrimination, we worked with top scientists to design handicapping algorithms and de-identification methods and tested them for acceptance and ease of use in diverse workforces. By incorporating our patent pending system, wellness providers enable employees and spouses to pursue individual health goals, compete fairly in exciting challenges and earn valuable awards without ever revealing protected health information and confidential behavior data to their employers or coworkers."

The Wellness Challenge is a celebration of a new alliance between HealthBux and Hinda Incentives, Inc., the "undisputed leader in performance incentives." With 35 years of experience designing and implementing technology enabled employee performance incentive programs, Hinda provides experienced consulting and account management services, a wide array of exciting incentive options and best in class fulfillment from its famous warehouse in Chicago. Through Hinda, HealthBux can provide full employee performance and productivity programs that incorporate wellness goals, or it can offer stand-alone wellness programs. Either way, wellness providers can trust that awards will be carefully designed, highly desirable and promptly delivered. Like Lifeclinic, Hinda is an international player that dominates its industry. Together, the HealthBux team can provide critical back-end data collection, programming, communication, incentive fulfillment, program evaluation and technology services for wellness providers serving clients throughout the United States and the world.

About Lifeclinic International, Inc.

Lifeclinic was established in 1976 as Vita-Stat Medical Services, Inc. Since then, it has grown to be the world's largest supplier of commercial, automated, health kiosks. Lifeclinic health kiosks can be found in over 35,000 pharmacies and 4,000 company and organizational wellness centers worldwide, accounting for 400 million blood pressure recordings annually. Lifeclinic health kiosk and management systems encourage individuals to take an active role in their health care and provide corporate management with the tools to help reduce costs while simultaneously improving the health of individual employees. Lifeclinic's health kiosk interface of text, audio and visuals are available in 16 different languages, and the systems can be found in Argentina, Australia, Brazil, Canada, China, England, France, Germany, India, Russia, Turkey, the United States and many other countries worldwide.

Please visit http://www.lifeclinic.com for more information.

About HealthBux.

HealthBux Investment Systems is a subsidiary of ACE Ideas, LLC, a wellness consulting company. HealthBux is based on the principles of voluntary measurement of healthy behavior, systematic reinforcement of healthy behaviors, and fun and fair incentivized wellness programming. HealthBux patent pending data collection tools and web platform reinforce and prove healthy behavior in and out of the work environment. Weekly and monthly reports and incentives reinforce behavior change that prove the effectiveness of the program from a health and cost perspective.

Please visit http://www.healthbux.com for more information.

For Sales and Marketing:

David Read

301.279.7300 ext. 513

Alison Earles

404.909.1268

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