Majority of African American Women Use Relaxers to Achieve a Broader Range of Hairstyles

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Curlaway® Curl Relaxer from Xenna's Ian Charles® Haircare line is a new, semi-permanent relaxer that contains no harsh chemicals and is gentle enough to be applied over dyed or previously-relaxed hair without causing breakage. Curlaway Gel is a one-step process requiring no neutralization that can be used daily as a leave-in conditioning relaxer or as an easy-to-use overnight treatment.

It's estimated that up to 80 percent of African American women use relaxers to make styling easier and to achieve a variety of hair styles. However, brittleness and breakage are a common side effect of chemical relaxers.

To most women, the most important issue is finding a look that makes them feel good on their own terms -- some want loose curls, others silky-straight. A new, natural texturizer from Xenna Corporation is mild enough for women of color to achieve both looks without breakage.

Curlaway® Curl Relaxer from the company's Ian Charles® Haircare line is a new, semi-permanent relaxer that contains no harsh chemicals and is gentle enough to be applied over dyed or previously-relaxed hair without causing breakage. Curlaway Gel is a one-step process requiring no neutralization that can be used daily as a leave-in conditioning relaxer or as an easy-to-use overnight treatment.

CEO C. J. Buck says, "Curlaway Gel offers total styling freedom because only a small amount of curl is relaxed with each application. Curlaway is a new, patented product that gradually removes curl and eliminates frizzing in humid weather. It is made without the harsh alkaline ingredients that are the major cause of dryness and eventual breakage. Because it's semi-permanent and gradual it's very easy to achieve the style you want, be it S-curls, ringlets, wavy, full and loose curls or completely straight."

Unlike traditional relaxers, Curlaway Gel is applied as a rinse-out overnight treatment and, with a light application, as a daily, leave-in conditioning-relaxer. Buck says, "Curlaway is truly revolutionary because of its lower pH and gentle method of relaxing curl. It's even safe enough to be used directly on chemically-relaxed hair and on children's and men's hair. Your hair is perfectly safe using Curlaway to reduce your curl gradually and add softness and manageability. And it contains several conditioners and moisturizers to improve feel and shine."

The more a person uses Curlaway, the straighter the hair becomes. Best of all, the straightening effect is reversible -- just stop using Curlaway when you have the look you like, or keep using it for silky-straight hair. To go back to your natural curl, simply wait six to eight weeks and the Curlaway effect will "wear off."

One user reports, "Being reversible makes Curlaway fantastic! I don't have to worry about waiting for too-straight, too flat hair to grow out! I have thick, hard-to-manage hair and I like the way Curlaway gently relaxes my hair."

Curlaway's conditioning ingredients -- MSM, grapeseed oil, DL panthenol and castor oil -- moisturize and soften brittle or dry hair. It also contains a natural thickener, xanthan gum, derived from cabbage, and an apple fragrance.

According to Rita Zorn of Rita Zorn and Associates in Grand Prairie, Texas, "My hair is so silky, that it's hard to believe that it is really mine. Thank you so much for making so fine a product. Regular chemical relaxers break my hair."

Curlaway Relaxing Gel is unconditionally money-back guaranteed. To view before and after photos, and complete directions, go to http://www.xenna.com .

Curlaway can be purchased at Walgreens in most major cities, including Boston, Philadelphia, Detroit, Houston, Kansas City and New Orleans. For a complete listing, go to http://www.curlaway.com/product_curlaway/walgreens.html . A listing of beauty supply stores carrying Curlaway all along the East Coast is also available at http://www.xenna.com/curlaway_beautystores.html.

Curlaway can also be purchased online at http://www.xenna.com.

Xenna Corporation is a privately-held, woman-owned company that develops and distributes natural personal care products for skin, hair and nails. For more information on all Xenna products, click on http://www.xenna.com.

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C. J. Buck
jXenna Corporation
800-363-8003
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