Hot Banana Enters into Channel Partnership with Internet Marketing Firm The Bōkka Group; Agreement Enables The Bōkka Group to Deliver 'Personalized Marketing' and Quickly Launch Six New Sites for Clients

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Hot Banana Software Inc. (http://www.hotbanana.com), a leader in Web content management software for marketing and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that it has entered into a channel partner agreement with the Bōkka Group (http://www.bokkagroup.com) of Denver, Colorado.

With Hot Banana Web sites we are able to provide creative, scalable solutions that can be efficiently managed across an entire organization. Hot Banana also enables us to create optimized Web site experiences for our clients that come with built-in, hit-the-ground-running eMarketing capabilities.

Hot Banana Software Inc. (http://www.hotbanana.com), a leader in Web content management software for marketing and a subsidiary of J.L. Halsey (OTCBB:JLHY), today announced that it has entered into a channel partner agreement with the Bōkka Group (http://www.bokkagroup.com) of Denver, Colo.

The Bōkka Group, formerly known as Braincrumbs, Inc., is an Internet marketing and Web development company that specializes in turnkey Internet marketing solutions for the building industry. The Bōkka Group is already successfully selling, implementing and supporting Hot Banana's Web Content Management Suite + Active Marketing Solution.

"Our area of expertise is personalized marketing, and that means taking our clients far beyond search engine optimization to brand optimization," said Dallas Johnson, co-founder and president/interactive director, the Bōkka Group. "With Hot Banana Web sites we are able to provide creative, scalable solutions that can be efficiently managed across an entire organization. Hot Banana also enables us to create optimized Web site experiences for our clients that come with built-in, hit-the-ground-running eMarketing capabilities."

The Bōkka Group recently implemented Hot Banana on its own brand and Web site relaunch, as well as on several of their current clients' sites:

Metropolitan Tulsa Transit Authority (http://www.tulsatransit.org) - new site for Tulsa's only public transportation is ADA compliant, standards-based, search-engine-friendly and integrated with schedule/route software.

Tulsa Health Department (http://www.tulsa-health.org) - ranked by the CDC as one of the top 10 city-county health departments in the country, it now has an ADA-compliant, standards-based, search-engine-friendly site that can be updated by multiple, non-technical users.

Price Tower Arts Center (http://www.pricetower.org) - search-engine-friendly site for famed architect Frank Lloyd Wright's only skyscraper features eMarketing capabilities, such as an email newsletter, and can be updated by non-technical users.

Group Workcamps Foundation (http://www.groupworkcamps.com) - subsidiary of Group Publishing, one of the largest Christian publishing companies, provides mission trips via a search-engine-friendly site that integrates with a centralized CRM database, updates easily and scales with the addition of multiple camp locations.

SeaCountry Homes (http://www.seacountryhomes.com) - California-based home builder now has multiple developments centralized on one scalable, search-engine-friendly site that can be easily updated to reflect frequent changes.

Banning Lewis Ranch (http://www.banninglewisranch.com) - site for Colorado Springs master planned community is built to accommodate the long-term vision and future growth of the 24,000 acre development, with scalability, search-engine optimization and integration with future applications.

"We're pleased that The Bōkka Group has joined our channel partner program and congratulate them on going live with six feature-rich client Web sites in quick succession," said Krista LaRiviere, general manager and co-founder, Hot Banana. "Bokka has taken full advantage of Hot Banana's Web Content Management + Active Marketing Solution as a platform that ties together Web site content management, search-engine marketing, email marketing and other key eMarketing programs."

Hot Banana's Web Content Management + Active Marketing Solution is a complete, full-function, integrated solution that consolidates many tasks and functions related to powering Web sites and eMarketing, such as creating and optimizing lead-generation campaigns, acquiring and capturing sales leads, improving lead conversions and building customer engagement and retention programs. Hot Banana was recently recognized in CMS Watch as a "mid-market challenger" (http://www.cmswatch.com).

About Bokka Group

Founded in 2001 and based in Denver, CO the Bōkka Group is an Internet marketing and development group specializing in turnkey, integrated marketing solutions for the building and development industry. They bring a fresh perspective to their niche, personalized marketing, by delivering results with integrity, service and accountability. http://www.bokkagroup.com

About Hot Banana Software, Inc.

Hot Banana is a leader in Web content management software for marketing, powering corporate Web sites, Intranets, Extranets, micro marketing sites and landing pages for more than 200 companies worldwide in more than 16 languages. Built for non-technical users, Hot Banana's core technology is an easy-to-use, search-engine-friendly, Web content management suite designed to manage a Web site's content creation, publishing and optimization process.

Hot Banana's uniqueness is its Active Marketing Solution, an eMarketing platform - loaded with tools for increasing Web traffic, acquiring sales leads and converting prospects into customers.

Hot Banana is available directly, or from 22+ Channel Partners Worldwide, either On-Demand (SaaS), or as a Licensed ColdFusion CMS. Clients include: InsureMe, Unico System, Hondros College, General Board of Global Ministries - UMC, Algoma Steel, Bell Industries, Parents Action for Children, Archdiocese of New York, Ansell Healthcare Europe, World Vision, Johns Hopkins University, Law Society of Upper Canada, and Expertech.

Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, California, Hot Banana Software Inc, is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY - News), a leading eMarketing company that provides technology solutions for marketers at mid-size businesses. J.L. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks. For more information, visit http://www.hotbanana.com, or call 866-296-1803.

Media Contacts:

Ken Greenberg

Edge Communications, Inc.

818/990-5001

David Terry

Vice president, marketing, Hot Banana

705/792-3880 x. 222

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