Launch of MioDestino.co.uk Helps Clueless Male Shoppers Shine This Christmas

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Newly launched http://www.miodestino.co.uk is an online shopping emporium designed to help men buy glamorous lingerie for their sweethearts.

His intentions were great, but I think he was buying for a supermodel and his ideas toward sizes were completely off base

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Frustrated by her boyfriend’s adoring but seemingly clueless attempt to purchase her lingerie, Colleen Murphy, decided to help out her boyfriend John, and other guys like him, by creating http://www.miodestino.co.uk, an online shopping emporium designed to help men buy glamorous lingerie for their sweethearts.

While studying at the University of Oxford, Colleen, a Canadian transplant fell in love with all things European, including fine designer lingerie and one British-born fellow called John. Besotted with the fine French, Italian and British lingerie designs and fabrics, not typically available in North America, Colleen started developing an impressive lingerie collection. Also enjoying her new penchant for lingerie, John, bought her a few items but failed miserably.

“His intentions were great, but I think he was buying for a supermodel and his ideas toward sizes were completely off base,” Colleen reports. “His first gift was a complete disaster – a horrible red bustier set that neither suited my colouring, taste or body shape. I think my negative reaction to the gift and his lingerie shopping awkwardness, completely put him off buying anything but the basics – flowers and chocolates – again.”

This experience led Colleen to develop an online lingerie store which helps men through the potential minefield of purchasing lingerie by providing insightful guides on how to determine appropriate sizing, styles, fabrics in a fun, male-oriented manner. The site is deliberately tailored to men, in both its casual and friendly approach, and of course its eye-catching product photography.

While the website just launched in late November, Colleen reports that traffic to the site has far exceeded her expectations. Average length of visits to the site is twenty minutes, far exceeding the twelve minute average, reported by WebTrends (Oct. 2006). Men are not only enjoying their browsing experience but also actually getting some Christmas shopping done.

Who need the malls, the crowds and the parking stress of Christmas shopping with online options such as http://www.miodestino.co.uk?

About Mio Destino Limited

Mio Destino is a London, UK based online designer lingerie store managed by Colleen Murphy.

Contact:

Colleen Murphy

Mio Destino

T: (+44) 8702 701 701

W: http://www.miodestino.co.uk

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Colleen Murphy
Mio Destino
+44 8702 701 701
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