MindComet Expands Its Online Brand Management Service

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Enhanced offering provides detailed consumer generated media analysis and development of online communications strategies for effective reputation management.

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Our customers require robust measurement capabilities and comprehensive, actionable solutions that help them proactively take back control of their brands.

MindComet Corporation, a full service interactive agency, today unveiled its enhanced Online Brand Management service offering, a comprehensive solution complete with consumer generated media monitoring, detailed reporting and analysis and--most importantly--concrete, data-backed development of online communications and public relations strategies.

"With the control of information now firmly in consumer's hands and CGM outlets multiplying by the hundreds every day, effective brand management is more important -- yet more time consuming and costly -- than ever," said Paul Lewis, president and CEO of MindComet. "Our customers require robust measurement capabilities and comprehensive, actionable solutions that help them proactively take back control of their brands."

MindComet's Online Brand Management solution gathers consumer generated media (CGM) and industry generated media (IGM) data using criteria customized for each company, its brands and its competitors. Online video sites, podcasts, blogs, forums, communities and review Web sites are a few select channels that will be monitored for both CGM and IGM.

The result: MindComet can effectively monitor a brand's reputation, assess the competitive landscape, report trends and help its client partners develop action plans to promote and position their brands in ways that differentiate them from the competition.

"What's really unique about MindComet's offering is that it goes beyond metric measurement -- it's a turnkey management solution," said Lewis. "We use the data to develop an online communications strategy that meets our client partners' objectives. Most importantly, our team can execute the strategies we outline, so we're truly a one-stop shop for everything from brand monitoring to executing action plans that deliver ROI, and that provides real value."

MindComet's Online Brand Management solution is fully customizable and can be designed to meet a broad range of objectives -- from increasing the amount of online discussions about your brand, combating negative online coverage, turning active consumers into brand loyalists and more. The service can be used to monitor a specific campaign or at the enterprise level to manage a portfolio of brands.

With recent media reports illustrating increased consumer scrutiny of leading brands, it is more critical then ever before for companies to effectively measure their online business reputation. To find out how MindComet can design an Online Brand Management solution for your organization, contact Nicole Caplinger at 800-668-1761 x.352.

About MindComet

MindComet is a unique mix between an interactive marketing consulting firm, an interactive agency and a marketing technology developer. We have implemented relationship-building marketing, communications and eLearning solutions for many Fortune 500 companies including Coca-Cola, Tyco, Nextel, General Motors, Hewlett-Packard, UPS, Walt Disney and others. Our team delivers an unparalleled combination of strategy, creativity and technology to produce solutions that deliver results for our client partners. http://www.mindcomet.com.

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