Beyond Medications: FLAVORx Improves Taste of Vitamin Supplements for Children

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In addition to improving the taste of over-the-counter and prescription medications, FLAVORx's formulary also encompasses liquid multivitamin supplements for children. Fruity flavors such as Watermelon, Grape, Cherry and Raspberry can successfully mask the existing taste and smell of vitamin supplements, making them easier for children to swallow.

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Providing a solution like this helps us to continue our efforts toward improving health programs as a whole for children.

In a recent poll, nearly 70% of mothers mentioned difficulty in administering supplemental vitamins to their children. Mothers noted that consistency, appearance, smell and taste were all factors that contributed to their child's dislike for vitamin supplements. Having excelled in the science of providing a safe and palatable solution for over-the-counter and prescription liquid medications, FLAVORx has expanded its services to include flavoring for liquid vitamin supplements for children such as Poly-vi-sol, Tri-vi-sol and multivitamin drops.    

Multivitamin supplements can be easily flavored with fruity flavors such as Watermelon, Cherry, Grape and Raspberry. FLAVORx's combination of proprietary agents such as the Bitterness Suppressor, Sweetening Enhancer and Vitamin-Masking Agent in conjunction with the flavor of choice, safely and effectively make liquid vitamin supplements more pleasant for young children. As with its formulations for medications, FLAVORx conducts continual pH, organoleptic and stability testing to ensure that its flavors to not alter the efficacy or chemical balance of vitamin supplements.

Parents can request to have vitamin supplements flavored at their local pharmacy. Pharmacists can discuss the flavoring options available and also make recommendations for the flavors that will work best, depending on the supplement.

"We're happy that we're able to solve issues of taste with liquids beyond just over-the-counter and prescription medications," says Kenny Kramm, FLAVORx President and CEO. "Providing a solution like this helps us to continue our efforts toward improving health programs as a whole for children."

Though the best way to ensure proper vitamin uptake in children is to balance their diets with a variety of healthy, nutritious foods, oftentimes it is difficult for many children to adhere to healthy diets. Doctors also recognize that some children have special nutritional needs that affect vitamin balance. Achieving a complete diet with all the right vitamins can at times be difficult with the increased presence of junk food, fast food and processed foods, not to mention picky eaters in general. Therefore, pediatricians may recommend vitamins to make up for any vitamin and/or mineral deficiencies.

In most cases, for children, a multivitamin supplement combined with omega-3 fatty acids can make a good basic dietary vitamin program. Important vitamins and minerals for children include the B complex vitamins, Vitamin C, Vitamin D, calcium, iron, magnesium, zinc and chromium. Omega 3 fatty acids are a common deficiency in children's diets and are necessary for proper nervous system and brain functions.

About FLAVORx

FLAVORx is a pharmaceutical flavoring system used by pharmacists and veterinarians nationwide to improve the palatability of liquid over-the-counter and prescription medications. To date, FLAVORx has flavored over 40 million prescriptions without any incidence of allergy, adverse reaction or changes in efficacy. FLAVORx flavors are non-allergenic, dye-free, sugar-free, phosphate-free and alcohol-free, making them safe for all patients. With over 42 flavors ranging from Bubblegum and Watermelon to Chocolate Silk Pie and Peaches 'n Cream, FLAVORx is sure to please any taste bud whether it's a child or an adult. In addition, 16 animal-inspired flavors such as Crispy Bacon and Salmon Steak help medications go down a little easier for FLAVORx's veterinary friends as well.

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TERESA CHEN
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