WOMMA Announces Wommie Award Winners: Coke, Yahoo!, Brains on Fire, and Hass MS&L to Present at the Word of Mouth Marketing Summit Dec. 12-13

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The Word of Mouth Marketing Association (WOMMA) today announced Coke, Yahoo!, Brains on Fire, and Hass MS&L as the first-ever Wommie Award winners. WOMMA congratulates all of the recipients of this new word of mouth marketing accolade, which was designed to recognize amazing word of mouth campaigns and the smart people who create them.

Yahoo! Answers: A Global Exchange of the World's Knowledge

The Word of Mouth Marketing Association (WOMMA) today announced Coke, Yahoo!, Brains on Fire, and Hass MS&L as the first-ever Wommie Award winners. WOMMA congratulates all of the recipients of this new word of mouth marketing accolade, which was designed to recognize amazing word of mouth campaigns and the smart people who create them.

WOMMA was delighted at the strong member-response that the competition garnered. Members submitted more than 40 case studies to WOMMA's Case Studies Library, all of which can be seen at http://www.womma.org/casestudy.

The Wommie Award recipients and their winning case studies are:

  • The Coca-Cola Company -- "Sprite/LOST Experience"
  • Yahoo! -- "Yahoo! Answers: A Global Exchange of the World's Knowledge"
  • Brains on Fire -- "Creating Teen ViralMentalists for an Anti-Tobacco Use Movement"
  • Hass MS&L -- "Creating Buzz for the Canary Project"

"There was an extremely high caliber of work represented in the case studies that were submitted for the awards," said Jim Calhoun, CEO of PopularMedia and Wommie Awards judge. "The collection provides a comprehensive look at how word of mouth is done, and I'm looking forward to seeing how the library grows in breadth and scope as the project moves forward and more studies are added. It's one of the most exciting things about being a part of this very young industry: There is so much possibility in what might happen next."

Wommie Award winners will be recognized next week at WOMMA's Word of Mouth Marketing Summit, Dec. 12-13 in Washington, D.C., where they will have the opportunity to present their case studies to a room packed with industry experts. Learn more about the Summit and register at http://www.womma.org/summit2.

While the 2006 Wommie Awards recipients have already been chosen, WOMMA reminds members that the Case Studies Library is always open for submissions, and companies that missed the 2006 deadline can still contend for WOMMA's 2007 Wommie Awards. In the meantime, the case studies will be on display as a reference for the word of mouth industry and as a great way for WOMMA's member companies to showcase their best work. For more information, or to submit to WOMMA's Case Studies Library, visit http://www.womma.org/casestudy/submit.

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.

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