University of California, Riverside to Improve Internet Retailing Effectiveness with Research Powered by Confirmit

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FIRM (OSE: FIRM), the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR), today announced that the Sloan Center for Internet Retailing at University of California, Riverside, has licensed the Confirmit MR suite. The Sloan Center for Internet Retailing, a non-profit academic research center that conducts online research and maintains a global panel of Internet users, licensed the Confirmit on Demand software solution guaranteeing a respondent up-time minimum of 99.7%.

FIRM (OSE: FIRM), the world's leading provider of software for Enterprise Feedback Management (EFM) and Market Research (MR), today announced that the Sloan Center for Internet Retailing at University of California, Riverside, has licensed the Confirmit MR suite. The Sloan Center for Internet Retailing, a non-profit academic research center that conducts online research and maintains a global panel of Internet users, licensed the Confirmit on Demand software solution guaranteeing a respondent up-time minimum of 99.7%.

Based at the University of California, Riverside, the Sloan Center for Internet Retailing is the world's leading university research center dedicated to improving the effectiveness of online retailing. Professor of Marketing and Co-Director of the Sloan Center, Thomas P. Novak explained that they had previously used an in-house solution but it did not offer the flexibility and scalability that they needed to grow their panel and surveying activities. The Sloan Center will leverage Confirmit's advanced panel management and robust and user friendly surveying capabilities to support their existing 3,000 panelists and has plans to grow the panel by 15,000 - 20,000 panelists each year and double the amount of studies they conduct.

"Establishing a seamless and fully customized community portal interface with Confirmit was something very important and nearly impossible with our previous in-house solution," said Novak. "And previously, only two dedicated programmers were computer savvy enough to program and deploy our studies to our panel. Confirmit has provided us with the flexibility to streamline everything on a single platform and its user-friendly interface enables many more people to easily program and run our studies in less than half the time."

Thinking ahead has always been important to the Sloan Center for Internet Retailing. Having made a cross-country move earlier this year to give them access and the ability to grow their practice and their staff in larger facilities, it was a natural step to plan for the technology that could support their research. "In the non-profit research world costs are an ongoing concern and staffing is expensive. Selecting Confirmit has enabled us to grow rapidly with fewer staff and lower total cost in comparison to our previous solution. And the On-Demand offering enables us to concentrate on our research and studies and know that Confirmit will maintain and continue to develop the surveying and community portal environments," concluded Novak.

"As a leader in Internet retailing research, the Sloan Center was very particular with their needs and requirements. Their selection of Confirmit illustrates our ability to provide cutting-edge technology to leading a research center while offering a lower cost of ownership," said Kjell Øksendal, FIRM's Vice President of Marketing. "As they continue to grow their operations and improve internet retailing effectiveness worldwide, the Sloan Center will benefit from the world's most innovative Market Research on-demand software."

Confirmit's world-class survey, community panel and reporting platform can be licensed as an ASP software on-demand service or as an on-premise server install. Confirmit can be implemented in both online or offline locations and integrates with Confirmit Reportal enabling live access to customized reports ensuring that management and relevant stakeholders have critical insight at their fingertips.

About FIRM

Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 99 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "FIRM".

Confirmit, FIRM's flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Ipsos, Microsoft, Storebrand, Statoil, and Tomra.

For more information about FIRM and Confirmit, visit http://www.confirmit.com.

About the Sloan Center for Internet Retailing

The UCR Sloan Center for Internet Retailing, founded in 2003 is the world's leading university research center dedicated to improving the effectiveness of Internet Retailing. The Center achieves its goals by fostering an academic community that engages in direct interaction with the Internet retailing industry, conducting original research that has a real and positive impact on business practice, and educating students to serve as managers and researchers devoted to addressing the Internet retailing industry's challenges.

Co-Directed by Professors Donna L. Hoffman and Thomas P. Novak, the Center involves 15 faculty members at six universities. The Center is located at the A. Gary Anderson Graduate School of Management at the University of California, Riverside. The UCR Sloan Center is supported by grants from the Alfred P. Sloan Foundation, the University of California, Riverside, and founding corporate partners Land's End/Sears and Walmart.com.

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