Investing in professional development is a key component of delivering cutting edge services to my clients.
Lewiston, Idaho (PRWEB) December 6, 2006
Bill Glazer, President of Glazer-Kennedy Inner Circle has combined his many years in retail, marketing and copywriting to offer a professional copywriting certification course. Lisa Manyon of Lewiston is the first professional copywriter in Idaho to earn this certification. Manyon invested in the program to learn cutting edge copywriting techniques to compliment over 15 years of marketing, writing and advertising experience.
Every entrepreneur needs to master the art of writing copy for their own business. There is no skill that can pay a higher dividend.
-Bill Glazer author of Creating Copy That Sells
Manyon successfully completed the program and holds official "Creating Copy That Sells" certification through Glazer- Kennedy. The program includes comprehensive studies and placement testing that covers the following topics:
I "Eleven Building Blocks" that must be incorporated into just about every piece of copy you write
II "Twenty Critical Copy Concepts" that will take your work to the next level.
III The 7 biggest mistakes that people make when writing copy
IV Indispensable Copywriting tools including: 'Step-by-Step Questionnaire' to ask the right questions to create compelling copy, direct mail techniques, and sales letter magic, plus before and after rewrite techniques.
V Insider Secrets designed to make writing copy easier and more effective for you, including 29 copy boosters.
Additionally Manyon was required to study 25 key topics and successfully pass testing on all subjects. Seven of the 25 topics are listed below:
1.The only two types of testimonials you should use in your copy and how to get them.
2. The three types of guarantees and why you want to always have 'at least' one if you can.
3.Why and where long copy starts to lose the readers interest.
4. How to find the BIG Idea to craft an offer so that the prospect just simply has to respond
5.How to improve the offer without discounting and how to make gigantic discounts believable.
7.10 order form rules
Lisa Manyon is the first professional copywriter in Idaho to complete the Glazer "Creating Copy that Sells" certification program. The program requires a minimum investment of $2497.00.
"Investing in professional development is a key component of delivering cutting edge services to my clients." Manyon explains.
Lisa Manyon is the Owner of Write On ~ Creative Writing Services, LLC, a writer and consultant and now a certified copywriting expert via the Glazer "Creating Copy That Sells" program. Her work has been featured by the National Association of Women Writers and an article she penned entitled Nine Ways to Network More Effectively is slated to appear in Bob Bly's upcoming book Complete Idiots Guide to Unconventional Marketing. Manyon recently began a professional mentorship with Lorrie Morgan-Ferrero one of the nation's top female copywriters. She plans to launch a complimentary ezine in January and interested parties can sign up at http://www.writeoncreative.com.
Bill Glazer is the President of Glazer-Kennedy Inner Circle and the author of the Copy that Sells certification program. The company provides marketing and wealth creation information to over 100,000 people all over the world. With a healthy newsletter, coaching, consulting, speaking, seminar and copywriting business they help create & support successful business ventures across the nation. Glazer started writing his own ads, sales letters, and postcards and experienced extraordinary success by working with and studying the masters.
Completion of the official "Creating Copy That Sells" certification program through Glazer- Kennedy gives Manyon competitive edge in her field. Manyon's investment in professional growth exhibits dedication to her craft which she passes on to her clients.