LOS ANGELES, CA (PRWEB) December 6, 2006
After weeks of alpha testing, executives at myMMAspace.com announced the beta launch of its social networking site for mixed martial arts (MMA) fighters and fans - http://www.mymmaspace.com.
The launch of http://www.mymmapace.com is an important development in social networking in that it demonstrates the increasing shift from generic, mass user social networking sites to more specialized, niche sites serving very targeted demographics. myMMAspace.com indeed serves a very specialized audience, an audience that sports and media experts recognize as one of the fastest growing and passionate on the Internet, as well as pay-per-view and cable broadcasting. Mixed Martial Arts (MMA), also referred to as ultimate fighting, is extremely popular among 18 to 35 year olds and has been popularized by successful large venue productions like the UFC and Pride Fighting, as well as a number of successful smaller venue productions like King of the Cage, WEC, Strikeforce, and IFL.
"We are committed to making myMMAspace.com the premier Internet destination for MMA fighters and fans across the globe," says Justin Gocke, the company's Director of Marketing. "In addition to features like customized profiles, messaging, blogging, and forums discussions, myMMAspace.com also offers special promotional tools to MMA fighters, event producers, and brands to gain more targeted exposure among fans, promoters, and potential sponsors."
The web site also features video uploads, groups, an events section, a fighter directory, and an automated link exchange for MMA businesses. The company is working on additional features and tools that will change the way MMA fighters, promoters, sponsors and fans interact. "Our intent is twofold: first, we will provide a purely MMA focused social networking site for the fighters and fans that love this sport to connect in an interactive and entertaining environment. Second, we will leverage our highly targeted membership base to forge strategic relationships that will improve the quality of life for fighters in the form of more accessible sponsorships, management services, training, and much more," says Lloyd Pantell, the company's general counsel. The company also has its own unique sponsorship program for fighters that will provide long term value to fighters unlike the traditional pay-for-wear or pay-for-fight models.
In conjunction with its launch, myMMAspace.com is running an MMA Dream Sweepstakes whereby visitors who create profiles on the site are automatically entered into the sweepstakes. Additional news and details can be found by visiting http://www.mymmaspace.com.
myMMAspace.com is the fastest growing mixed martial arts (MMA) destination site on the Internet. The site features traditional social networking features and tools, but also provides specialized tools for MMA fighters, brands, promoters, and fans to communicate and interact in an MMA focused environment. myMMAspace.com is a site by and for MMA fighters and fans.
Director of Marketing