Rightclick Strategies Evolves and Expands to Become Adfero Group; New Name and Identity Created for Innovative Public Affairs Firm

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From the Latin, "to Carry or Bring News," new name and identity selected to communicate firm's broadened scope and mission.

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As Adfero Group, we intend to push the limits of creativity and strategic client service to achieve and exceed the public policy goals of our clients.

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Rightclick Strategies has evolved and expanded to become Adfero Group , the growing public affairs firm announced today, unveiling a new name and identity to communicate a broadened scope and mission. Adfero is a Latin word meaning "to carry or bring news" and the firm selected the name both for its meaning and to convey vibrancy, trust, and creativity.

The name and identity change came about to address the firm's evolution from an initial focus on interactive campaigns to full service public affairs. Adfero Group provides strategic counsel and creates and manages public policy and awareness programs for prominent associations, organizations and elected official. Clients include the U.S. Chamber of Commerce, AARP, CTIA, NFIB, and over 150 campaigns and members of Congress.

Unlike traditional public affairs or public relations firms, Adfero Group starts with innovative, high impact ideas that leverage the latest in online and interactive tools, and then integrates those elements with grassroots and offline programs. The result is a full service approach with an emphasis on the non-traditional, with proven results for a growing base of significant clients.

"The introduction of Adfero Group as our name and identity provides a platform for something entirely new, refreshing, and exciting in public affairs," said Adfero Group Managing Director Jeff Mascott, who assumed ownership of the firm in 2005. "As Adfero Group, we intend to push the limits of creativity and strategic client service to achieve and exceed the public policy goals of our clients."

Adfero Group's new website - http://www.adferogroup.com - delivers a dynamic new identity and speaks to the firm's mission to shed light on issues in new and innovative ways. Please visit the site for an in-depth look the services the firm offers and the talented team that provides them; as well as case studies and more.

About Adfero Group

Adfero Group is a strategic public affairs firm that provides innovative online and offline programs and campaigns for high-profile interest groups, associations, and elected officials. The firm was renamed in December 2006 from Rightclick Strategies to indicate a broadened scope and mission. Adfero Group sets itself apart by leading with high impact ideas that leverage the latest in online and interactive tools, and then integrates those elements with grassroots and offline programs for maximum impact. Clients include the U.S. Chamber of Commerce, AARP, CTIA, NFIB, and over 150 campaigns and members of Congress. For more information, please visit, http://www.adferogroup.com.

Media Contact:

Greg Abel

(202) 333-4444

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