Developers Tap Charlotte’s aro for Marketing Plan and Strategy

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Second phase of the Bluffs of Wilson Creek is now available for sale.

That’s why we’re excited to be part of bringing this project the attention it deserves.

Popular mountain properties near Lenoir, NC will enjoy the best possible kind of exposure this winter as a piedmont area marketing firm takes on the job of introducing prospective property owners to one of the state’s fast-growing mountain communities – The Bluffs of Wilson Creek located in Collettsville, NC. The ownership team selected aro solutions of Charlotte to bring its own “view” to the marketing strategy during the next phase of the project, scheduled for launch before the end of the year.

"Now is the time to really target buyers for this one-of-a-kind investment,” comments Albert Mickalich, founder of Michigan engineering firm Mickalich and Associates and one of the principals of The Bluffs of Wilson Creek, LLC. In 2004, the developers began creating the infrastructure and selling its phase one properties -- 60 lots from 3 to 11 acres in size, ranging in price from the $50s to the $120s. Today the project is poised to scale still greater heights with an additional 59 lots where homeowners can take advantage of the very best private mountain living in the eastern US. The total land is over 480 acres and includes riverfront, mountain view lots, stream and waterfall lots.

Located in the foothills of NC’s breath-taking Blue Ridge mountains and bordering the 85,000 acre expanse of the Pisgah National Forest, it would seem The Bluffs of Wilson Creek makes an idyllic setting for families and individuals who value beauty and privacy, together with endless opportunities for enviable outdoor living from hiking in the Pisgah, canoeing on the Johns River, to nearby snow skiing, horseback riding and fishing.

The ownership team for the project consists of men from several states, including Albert Mickalich (quoted above) and Michigan landscape architect Pat Conroy. Over the years, both these professionals have enjoyed successful, long-term relationships with developers and homebuilders, as well as other well-known commercial entities. Now they are drawing on their experience and shared vision to expand their latest project, The Bluffs of Wilson Creek. Allowing others to take advantage of this unique living and affordable investment opportunity in the majestic mountains of North Carolina was all part of the original vision. Mickalich and Conroy teamed with friends and associates from North Carolina, Connecticut and Michigan to purchase and develop phase one. The group continues to look for other investments in the area and Mickalich and Conroy are planning NC offices for each of their firms.

“It is a tremendous investment opportunity and a great value compared to other properties of its type,” states aro President Chuck Robbins. “That’s why we’re excited to be part of bringing this project the attention it deserves.” Detailed information about The Bluffs of Wilson Creek including lots, availability and pricing may be found at

A marketing services and consulting boutique, aro offers research, marketing planning, branding and public relations. The firm specializes in providing these services for small businesses in a variety of industries, including real estate, emerging technology, retail, sports, entertainment, financial services and human capital companies. Visit the aro web site at, or contact Chuck Robbins at 704.839.3520.

For further specific information about the property, or to set up a tour, contact:

Eric Jenkins


All Media Contact:

Chuck Robbins


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