Latin3's Barrio RBK Takes a WebAward, a Hispanic Creative Advertising Award and a W³ Award During 2006
Innovative use of "Spanglish" widely recognized in this year's advertising awards.
Hollywood, FL (PRWEB) December 8, 2006 -- Latin3, the premier provider of Exponential Marketing services in Latin America and the U.S. Hispanic markets, is proud to announce that during 2006, it was bestowed with the following awards for Barrio RBK: "Best Entertainment Website" WebAward, a Bronze Award in the Interactive Category of the 2006 Hispanic Creative Advertising Awards, and a Silver Award in the W³ Awards Competition organized by the International Academy of the Visual Arts.
Barrio RBK (www.barriorbk.com) is a unique website developed for Reebok to create a strong online presence targeting the very lucrative and elusive Latino youth in the US. Latin3 delivered to Reebok the first 100 percent culturally relevant site that combines true street-savvy style with reggaeton music that is highly relevant to this segment. WebAward Judges´ comments about Barrio RBK were: "Excellent, very professional, very innovative. Animation and graphics are amongst the best."
The international WebAward competition is the premier web site award program available today, recognizing talented individual and team efforts in outstanding Website development. The 2006 WebAwards recognized the best Websites in 96 different industry categories.
The Hispanic Creative Advertising Awards are presented by Advertising Age and the Association of Hispanic Advertising Agencies (AHAA) and are revered as the premier showcase of Hispanic creative talent and honor the best Hispanic-targeted marketing.
The W³ Awards honour creative excellence on the web and recognize the creative and marketing professionals behind award winning sites and marketing programs. The W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms. Latin3 was bestowed with a Silver Award for Barrio RBK (client: Reebok US) in the category: Website - Community.
On the awards, Sergio "El Sensei" Barrientos, chief creative officer (CCO) and co-founder of Latin3, commented: "My team constantly faces the challenge of connecting brands and users in an engaging experience, I'm proud of the results they delivered by applying strategic insights, industry-leading design quality and their unparalleled interactive experience in the US Hispanic and Latin American markets."
Reebok is part of a growing list of Latin3 clients including Cingular, Cisco Systems, Dell Computers, Discovery Channel, General Electric, General Mills, Google, Lexicon, Microsoft, Nextel, Pepsi, SAP, Sunbeam, Sony, TACA, Target, Visa, XEROX and many others that are tapping into Latin3's expertise to help them reach their business goals in the Latin American and the U.S. Hispanic markets.
About Latin3
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets with clients that include Cingular, Cisco Systems, Dell Computers, Discovery Channel, General Electric, General Mills, Google, Lexicon, Microsoft, Nextel, Pepsi, SAP, Sunbeam, Taca, Target, Visa, Xerox and many others. For more than five years, the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise, coupled with a meticulous focus on measurement and optimization, has resulted in increasing client financial successes and numerous industry awards. For more information, visit the company's web site at www.latin3.com.
###
|
