Cause Marketing Breakthrough: New Line of Bogo Wines Developed to Promote the Benefits of Adult Stem Cell Research

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New cutting edge wine company to promote adult stem cell research! This is the first time that a privately held secular company has combined a product and a very hot topic and current, social issue.

A new line of fine Italian wines has been developed to promote Adult Stem Cell Research and educate consumers on its life saving and life giving benefits. BOGO is an acronym for "Buy-One-Give-One®" highlighting a wonderful way to share a superb wine and the benefits of Adult Stem Cell Research (ASCR). ASCR has proven successful in treating over seventy-two medical conditions while research that uses stem cells from human embryos has not produced a single beneficial result.

Authentic and elegant Italian BOGO Wines® feature information about ASCR on the bottles' eye-catching packaging. BOGO Wines®, easily available around the world on the internet @ hhttp//http://www.bogowines.com , donates $2 from every case sold to organizations involved with ASCR.

BOGO Wines® founder and CEO Bill Schneeberger loves life at all stages. It was the plight of God's tiniest children, the embryos used in Embryonic Stem Cell Research (ESCR) that drove him to take up the cause of ASCR. "I realized that no one was going to bat for these tiny frozen embryos," says Schneeberger. "Using babies as research tools is an evil incarnate. This debate will determine how we view life for all future generations." Schneeberger has trademarked the distinctive "Two Hearts™" ASCR logo that honors the hearts of Jesus Christ and His Mother Mary and symbolizes two hearts joined together to share love for all life.

Schneeberger, a 20-year veteran of the wine industry, teamed with Stefano Sgarzi of the world-class winery Cantine Sgarzi Luigi S.R.L. in Italy to introduce three initial "Buca di BOGO" Selections: 2003 BOGO Rosso-Puglia IGT, 2004 BOGO Pinot Grigio-Delle Venezie IGT and 2004 BOGO Rosato-Puglia IGT. All are true to regional and varietal characteristics and have received rave reviews including Judith A. Majher from the American Wine Society who calls BOGO Wines, "excellent...elegant...and a good value."

The wines retail for $21.95 for a two-bottle package and are available at http://www.bogowines.com.

For more information on Adult Stem Cell Research, visit http://www.stemcellresearch.org.

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Bill Schneeberger
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