West Palm Beach, FL (PRWEB) December 11, 2006
The "Neck Exerciser" is a new device used to improve the tone of muscles in a person's neck. The inventor, Mr. Fish has come up with this idea which involves a headpiece and chinstrap which is attached to a tethered weight at the end of a pole. The device is constructed with detachable weights and can be rotated around the head in an attempt to exercise the muscles of the neck.
Neck pain is increasingly reported as a problem all over the world. Epidemiological surveys show that 45-71% of people can remember an episode of neck pain that affected them. In some industries neck complaints are even more frequent than back problems. There is a strong evidence for the efficacy of exercise-based interventions in reducing pain and improving function among chronic neck patients. For this reason, the "Neck Exerciser" could be useful as a device to help strengthen the muscles of the neck and thereby reduce injuries and or chronic neck pain.
There are many devices on the market which serve to build up the strength of the neck muscles. One such device that is popular today is the DBC Active Neck Care system. This is a medical device that relieves pain and restores function in 85 percent of referred patients. Apart from the clinical evidence that shows a drastic improvement in a person's neck after the DBS system is used, there is also extensive evidence that show a regular exercise program on the muscles of the neck can be very beneficial for preventing further problems after the treatment has been concluded.
In addition to the efficacy of modern devices similar to the "Neck Exerciser", there are also a long line of historical patents that have been developed around an idea like the "Neck Exerciser". Various devices have been devised to strengthen or improve neck, facial or oral muscles through exercise. These other muscle groups represent alternate utilizations for a device such as the "Neck Exerciser". A rather clumsy device was once used only as a neck conditioner and not for toning and conditioning the muscles of the area of the face between the Adam's apple and the neck. The alternate utilization of strengthening muscles of the face in addition to the muscles of the neck could increase the market potential of a device like the "Neck Exerciser".
It had been recognized for many years that the facial and neck muscles like those of the rest of the human body, could improve in tonicity by exercise practiced over a long period of time and on a consistent basis. It was also recognized that exercising jaw muscles and other facial muscles had a tendency to decrease fat beneath the skin. Consequently, exercising face muscles had a tendency to actually improve the appearance of an individual's face and neck. Even more so, it had been found that the muscles which were strained by movement of the jaw when properly exercised helped to decrease wrinkles around the eyes. This was due to the fact that it caused a conditioning of the skin in the area around the eyes.
Maintaining a youthful appearance and improving the general health of an individual is a major concern in the media today. Many products are presented as solutions to the problems of aging and maintaining a high level of health and the market for this is enormous. The Baby Boomer market represents the largest demographic for a product such as the "Neck Exerciser".
The market for a youthful appearance has increased steadily over the past few decades due to the increasing demands of the Baby Boomers. During the baby boomer years, 1946-1964, 75.8 million Americans were born. By, year 2000, 35% of the U.S population was over age 50. Baby Boomers exert the most impact on consumption. Baby boomers are driving the market for products and services that help them look younger and thinner. The Gray Market(65 & over) is the second fastest growing segment, they control over 50% of all discretionary income and spend $60 billion annually. This market could be developed such that a desire for a product like the "Neck Exerciser" were made more appealing to the demographic.
Similar to the desire for a youthful appearance is the desire for a healthy neck. A randomized clinical trial of exercise and spinal manipulation for patients with chronic neck pain was done at Vernon H. Northwestern Health Sciences University in Bloomington, Minnesota, USA. A randomized, parallel-group, single-blinded clinical trial was performed. After a 1-week baseline period, patients were randomized to 11 weeks of therapy, with post treatment follow-up assessment 3, 6, and 12 months later. The objectives of this study were to compare the relative efficacy of rehabilitative neck exercise and spinal manipulation for the management of patients with chronic neck pain. The summary results were extremely convincing in terms of the importance of the usage of devices such as the "Neck Exerciser".
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