Article Marketing: The New Internet Gold Rush Valuing Content Development Isn't Just for Business Anymore

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Narrative: In our brave new interconnected world, experts tell us that content is king. Ironically, writing for the masses is no longer just reserved for literary professionals-- or even for business development experts. With great editing, visibility and content management, even you--yes, you-- can do it.

"It ain't rocket science." We've heard it a million times. Now Article Marketer is offering new meaning to the phrase. Inside the ever-expanding and interconnected digital world of article marketing, writers are submitting literally hundreds of articles each day. These writers are everyday people with important information to share, seeking out new ways to connect.

"Article Marketer connects people of similar interests in brand new ways," says Chris Ellington, the CEO of Article Marketer. "We've developed a way to connect writers with readers. And, we've help build a digital library of knowledge for the world to share. Writers find that not only are they able to develop a readership base, they are also able to connect with those having similar interests. And all in a fraction of the time required even just five years ago."

Not surprisingly, the company's website,, has proven to be a runaway success. And it has most definitely found its following. Dozens of new writers subscribe daily. And the articles they submit are then offered to the company's extensive list of publishing contacts. From there they find their way into e-books, e-zines, websites, and newsletter. In many cases, these articles help to define a knowledge base of information while influencing decision-making for a worldwide reader base.

Moreover, this important connection between writers, readers and, ultimately, the users of product and services, has not been lost on business.

"Article marketing is a true phenomenon," says Alan Guinn, Managing Director of The Guinn Consultancy Group Inc, advisor to worldwide clients and a commentator on cutting-edge marketing trends. "What better way to let the world know of a product, service, or webpage offering, than to share the offering and help others envision how it may best be used? It's the perfect blend of want and need. More importantly, it connects readers in a personal and profound way."

Traditional marketing visionaries are recognizing these new trends and the fact that consumers are using knowledge gained from a variety of sources to help determine the viability and marketability of products and services. Written articles influence success.

At the recent Mplanetâ„¢ conference in Orlando, the American Marketing Association recognized the newest trends in marketing by focusing on customer-created advertising. The focus on consumer choice and input is becoming vital to growth and development of new brands and products, and potential consumers writing about their experiences and sharing that information with other consumers and potential purchasers can have a huge impact on the success--or lack of success--of a product or service.

"More and more companies are giving control of their brands to their consumers," said Dennis Dunlap, Chief Executive Officer, American Marketing Association.

Article Marketer's Ellington puts it best. "Article Marketer takes the best information and, in a friendly, polished way, puts it out for inclusion in a variety of media sources. It's the perfect way to share knowledge about a variety of subjects with the world. What more could one ask than worldwide exposure?"

To arrange for speaking engagements or interviews with Chris Ellington, CEO of Article Marketer, please contact GCG Worldwide at 1.917.224.6782.

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