Exeter Hospital Breaks New Campaign "The Art of Wellness"

Share Article

Exeter Hospital has introduced a new multi-media campaign positioning its capabilities throughout the Seacoast region of New Hampshire in print, radio and out-of-home executions. Exeter Hospital is an innovative health care organization that has served the community for over 100 years. The new campaign launches the Exeter Hospital brand, and supports key disciplines including The Center for Cardiovascular Specialties, Center for Cancer Care and Orthopaedic Care Center.

Exeter Hospital has introduced a new multi-media campaign positioning its capabilities throughout the Seacoast region of New Hampshire in print, radio and out-of-home executions.

Exeter Hospital is an innovative health care organization that has served the community for over 100 years. The new campaign launches the Exeter Hospital brand, and supports key disciplines including The Center for Cardiovascular Specialties, Center for Cancer Care and Orthopaedic Care Center.

Executions juxtapose fine artworks from famous masters along with technological visuals of cutting edge diagnostics, such as CAT scans and MRIs. Each communication features the new tag line, "The Art of Wellness", and emphasizes how each Exeter patient and physician relationship consists of equal parts science and passion to help achieve wellness. "This is important in today's evolving healthcare environment. The consumer today is in far greater control. This means that they want not only excellent medical care but the overall experience they expect from their doctor and associated hospital needs to live up to enhanced expectations of service," states Jeff Winsper, agency principal.

"Too often, health care advertising blends in," says Steve Bautista, chief creative officer of Winsper. "We devised this approach to differentiate the superior services that Exeter Hospital offers the region."

The breaking campaign's first print ad headline, "Restoring the masterpiece of you", features an impressionist painting of a women with inset visual of an X-ray of her hip. The juxtaposition of impressionist art with the diagnostic X-ray graphically calls attention to the marriage of innovative treatment with the "art" of care. Other executions use this approach to solidify the importance of care while promoting key disciplines within the hospital.

In addition to advertising, direct marketing, and sponsorships and POS, Winsper is handling strategic brand architecture and web development.

Credits:

Creative Director/Writer: Steve Bautista

Art Director: Brian Fandetti

Account Director: David Behrens

Brand Planner: Susan Battista

Designers: Kevin Cimo/Bob Clinton

About Winsper

Winsper is a thinking firm headquartered in Boston, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its client business including marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries, including finance, retail, luxury and consumer markets. Brand experience includes Timberland PRO, The Leary Firefighters Foundation, Bombardier Flexjet, Pilatus Aircraft, Siemens Business Services, Hawker Jets, Young's Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.

About Exeter Hospital

The affiliate companies of Exeter Health Resources (EHR) include Exeter Hospital, Exeter Healthcare, Core Physician Services, Rockingham Visiting Nurse Association & Hospice, and Synergy Health & Fitness. As leaders in healthcare in the Seacoast area, they provide a full spectrum of comprehensive, quality services. Specialty services and programs include Cardiovascular Specialties, The Family Center, Center for Cancer Care, Center for Reproductive Care, Orthopaedic Services, Gastroenterological Services, Center for Breast Health, and Head & Neck (ear, nose & throat) services. EHR's mission is to improve the health of the community.

For further information, interviews, full advertising schedule, and images, please contact Elissa Rogovin, 617-620-2440.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

JEFF WINSPER
Visit website