Milkdudz 'Not Your Mommaz Nursing Wear' vs. Hershey's: The Little Guys Gain a Big Victory

Share Article

December 6, 2006 marked a big day for two stay-at-home moms trying to better the fashion world of breastfeeding. The multi-billion dollar Hershey Confectionary Corporation was officially denied the acceptance of their summary judgment motion against Milkdudz 'Not Your Mommaz Nursing Wear' founders Kiersten Wall and Stephanie Schulte (Case # 91166974).

December 6, 2006 marked a big day for two stay-at-home moms trying to better the fashion world of breastfeeding. The multi-billion dollar Hershey Confectionary Corporation was officially denied the acceptance of their summary judgment motion against Milkdudz 'Not Your Mommaz Nursing Wear' founders Kiersten Wall and Stephanie Schulte (Case # 91166974).

Back in April 2005, Hershey's began claiming that a third party consumer would be confused between Milkdudz 'Not Your Mommaz Nursing Wear' and the chocolate covered caramel candy known as "Milk Duds." Hershey's is also claiming that Milkdudz 'Not Your Mommaz Nursing Wear' will somehow tarnish the reputation of the candy. Hershey's is demanding that the name of the breastfeeding apparel company be changed and the domain rights handed over to Hershey's as soon as now.

While Hershey's had the "Milk Duds" mark officially trademark in 1970, they only marked the name in the category of candy. When adding a trademark to any name/logo, there are many different categories in which you can have exclusive rights to, and while marking "Milk Duds," Hershey's only marked the category "candy". Kiersten and Stephanie's patent attorney Eric Hanscom wonders aloud why they did not pay the extra hundred dollars to reserve the category of "apparel" if they intended to make clothing in the name of Milk Duds.

Other than that, Milkdudz 'Not Your Mommaz Nursing Wear' did not choose its name to be remotely related to the chocolate covered Milk Duds - being that Milkdudz is catering to women who produce "Milk" and it is common knowledge that "Duds" is a synonym for clothing, the name was altered with a "z" to match the "z" in mommaz. The women of Milkdudz 'Not Your Mommaz Nursing Wear' are very saddened at the idea of being forced to change a name that they worked so hard to make known, even though Milkdudz 'Not Your Mommaz Nursing Wear' has offered to change their name, Hershey's did not accept their offer.    

Based out of Temecula, California, Milkdudz 'Not Your Mommaz Nursing Wear' was founded by two fashionista mommies Kiersten Wall and Stephanie Schulte, who breastfed their own children without any stylish nursing cover-ups or sexy undergarments. With the revitalized interest in breastfeeding, they saw a need for fashionable nursing accessories and decided to start their own company dedicated to providing women with quality nursing accessories and apparel that look fabulous and sexy.

"We are both true believers in breastfeeding and we enthusiastically encourage women to be involved in the amazing experience. When we nursed our babies there was nothing sassy or stylish to use as a cover-up. We know that sometimes nursing women feel, as we both did, frumpy and out-of-sorts. We designed the Milkdudz, 'Not Your Mommaz Nursing Wear' collection to help women regain their sense of style, sexiness and confidence. The feedback we have received has been tremendous and we will continue to bring hip nursing accessories to the forefront of fashion," explains Kiersten and Stephanie.                     

Happy nursing!

For more information on Milkdudz 'Not Your Mommaz Nursing Wear' please contact Marla Russo of Bella Public Relations, Inc. 212.868.8183.

###

Share article on social media or email:

View article via:

Pdf Print