Universum Completes Acquisition of WetFeet, Inc.

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Universum Completes Acquisition of WetFeet, Inc. Combined company will help top employers attract, recruit, and retain talent through a global product portfolio including research, consulting, media solutions, software and online career communities.

This is the most natural of synergies

Universum, the global leader in employer branding, today announced the completion of its acquisition of WetFeet, Inc., the recruitment solutions provider that helps top employers more effectively attract, hire and retain the right talent.

The acquisition brings together the industry’s strongest players to create the premier employer branding company in the world. WetFeet is the third company acquired by Universum this year, following earlier acquisitions of Jungle Media Group and Career TV. The combined company provides a comprehensive suite of best-in-class products to serve and advise global clients -- including the majority of Fortune 200 companies -- on how to redefine their brand image, both locally and globally, to attract and retain top students and young professionals. The company’s products include not only best-in-class research but also consulting, communications planning, custom media solutions (print, events, online career tools and communities, TV and video production), and on-demand hiring management software.

“This is the most natural of synergies,” says Claudia Tattanelli, CEO, Universum USA. “WetFeet has been the top career website for students for several years, and we have always been impressed with the quality of their research, consulting, software and online student community. We look forward to incorporating the expertise of WetFeet into our global product portfolio that will serve as a one-stop-shop for companies interested in strengthening their Global Employer Brand to become IDEAL Employers™.”

“As the job market becomes increasingly competitive, employers seek partners that offer deep expertise and a full set of tools to help them build a sustainable competitive advantage on the recruiting front,” adds Steve Pollock, President of WetFeet. “We are excited to be joining forces with the smartest and most respected player in employment branding. With the excellent fit between our products and our shared dedication to outstanding customer service, we are looking forward to working hand in hand with the team at Universum to help our clients build truly exceptional recruiting programs.”

About Universum

UNIVERSUM is The Global Employer Branding Leader. Founded in 1988 in Stockholm, Sweden, with offices in Europe, USA, Asia-Pacific and South Africa, Universum helps companies understand and develop their Employer Brand Image and Employer Value Proposition through research, consulting, and media solutions. Reaching 28 countries on four continents, as well as 800 universities and more than 180,000 students annually, Universum’s mission is to help companies attract, recruit, and retain top talent. Universum’s list of clients includes the majority of the Fortune 200 companies.

About WetFeet

WetFeet, Inc. is a recruitment solutions provider that helps leading employers more effectively attract, hire and retain the right people. WetFeet provides top employers with strategic consulting services, recruiting software, marketing tools, and original research focused on key issues in recruiting. Corporate clients range from emerging high-growth employers to the Fortune 1000 companies.

About Jungle Media Group

Founded in 2000 in New York, Jungle Media Group is the leading media company targeting the young professional market. With award-winning publications including Jungle, Savoy Professional, Hispanic Professional and, now, Jungle Campus -- IDEAL EmployerTM Edition, as well as web sites, live events, and books, Jungle informs and entertains young, affluent professionals, providing them with the tools they need to master the Art of Success. Jungle Media Group also publishes on behalf of corporate clients and over 20 top educational institutions around the world.

About CareerTV

CareerTV is the first and only global television programmer and interactive website designed to help college students and young professionals develop long-lasting, successful careers within the world’s top companies. Since 1999 CareerTV’s team of seasoned journalists have spanned the country and the globe, profiling top industries, companies, and schools with one goal in mind -- to help you make the best decisions for your career. All of CareerTV’s video programs such as Top Company Profiles, News Briefs, and Toolbox Topics can be found 24/7 on CareerTV.net as well as several company, school, and partnered websites.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Claudia Tattanelli
Universum
(215) 546-4900 (ext.
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