Sickday Medical House Calls Launches Same-Day Medical Service For Those Requiring or Desiring In-Home Health Care

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Launching in New York, Sickday Medical House Calls provides same-day medical service to those who require in-home health care. The service plans to expand by licensing a network of neighborhood-based physicians providing prompt care and a nostalgic return to the home-based care model.

Sickday Medical House Calls today launched a house call service providing same-day acute and episodic medical care for New Yorkers who are unable - or unwilling - to go without care, wait days for an office visit or hours for emergency room care. Starting today, Sickday covers all of Manhattan with extended hours care, seven days a week, delivered via a network of doctors and physician associates that diagnose and treat most common conditions in your home, office or hotel.

Sickday's launch is a significant expansion of a successful practice serving Manhattan since 2001. The company plans to expand nationwide by building a network of neighborhood-based practices that pair local physicians with highly qualified physician associates to deliver a new model of team-based, patient-centric care.

"When you're sick, you want personal attention delivered right away," said Naomi Friedman, founder of Sickday. "Sickday is an ideal option for anyone who is uninsured, away from home, too busy to wait for an appointment or leave the office, or too sick to leave home."

Recent changes involving worker benefits have left fewer employees with full benefits and rising health care costs are forcing some to forgo coverage. According to the U.S. Census Bureau, 16 percent of adults in the U.S. are uninsured and that figure increases to 30 percent of 18 to 24 year-olds and 25 percent of 25 to 34 year-olds.

Sickday physician associates treat a wide range of common conditions from abdominal pain and vomiting to bronchitis/pneumonia and suturing. The service includes diagnostic exams, prescriptions for medication, ordering and interpreting lab tests, referrals to specialists, affiliations with major hospitals and a phone follow-up after every visit. Sickday physician associates spend an average of 30 minutes with each patient, significantly more than many doctors can spend with patients in a traditional office setting. Sickday practitioners also follow-up with every patient via phone to ensure patients are feeling better. Fees for service are payable at the time of service and are reimbursable by many health insurance providers.

New Model for Patient Care

Sickday's nationwide physician licensing model offers existing practices a financially viable model for extending care to include same-day, in-home visits. The model appeals to physicians who are frustrated with insurance-dictated care and want to offer more personalized, or off-hour service as an extension of their patient options.

"Sickday offered me a way to continue my current practice and extend my services to better meet the needs of my patient base and a diverse group of uninsured patients," said Maurice Beer, a Sickday founding physician. "With all the paperwork and insurance requirements involved in care these days it's inspiring to be able to return to offering house calls as an integral part of a complete, team-based practice."

About Sickday Medical House Calls

Sickday Medical House Calls is a modern healthcare solution for patients in need of prompt medical attention but unable--or unwilling--to wait hours in an emergency room or days for an appointment with their primary care physician. Sickday patients receive same-day appointments in the comfort of their home, office, or hotel room. Our Physician Associates spend an average of 30 minutes with each patient, listening, observing, and truly understanding their health needs. This personal attention assures accurate diagnosis and treatment plans.

After ten years of working in hospitals and physicians' offices, Naomi Friedman founded Sickday in 2001 to re-establish house calls as an integral part of the nation's healthcare system. She has saved lives, rescued honeymoons, and enabled business executives to stay on schedule. She has seen thousands of New York's residents and visitors alike over the past six years, and is considered a pioneer in the house call field. For more information, please go to


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