Return of Look and Learn After a Quarter of a Century in Saturday's Guardian

This Saturday (9 December) the Guardian is giving away 550,000 copies of a special 24-page Christmas preview issue of the best of Look and Learn. This will give readers the first opportunity in a quarter of a century to sample afresh the unique pleasures of the classic British children's magazine. The best of Look and Learn is being published for a limited run of 48 issues over two years, starting in January 2007.

(PRWEB) December 10, 2006 -- This Saturday (9 December) The Guardian is giving away 550,000 copies of a special 24-page Christmas preview issue of the best of Look and Learn. This will give readers the first opportunity in a quarter of a century to sample afresh the unique pleasures of the classic children's magazine.

The best of Look and Learn, which is designed and printed to have the same look and feel as the original, is being published for a limited run of 48 issues over two years. It has been conceived as a miscellany of astonishing range and as a showcase for the brilliant illustrators and writers who worked on the magazine during its 20-year history -- but, above all, it aims simply to be best of the world's best-ever children's magazine. (To see some sample pages, please use the following link: www.lookandlearn.com/magazine.php)

As its first editor said, Look and Learn is like one of those fabulous caravans that used to set off to strange and unknown places and return laden with all sorts of wonderful things -- containing in its pages all the excitement, the wonder, the tragedy and the heroism of the magnificent ages that make up the traditions which shape our lives. If this is what you are looking for in a children's magazine, you will not be disappointed in the new series of Look and Learn.

Published between 1962 and 1982, the original Look and Learn was enjoyed by a vast readership in the UK and across the Commonwealth, regularly selling several hundred thousand copies a week during the 1960s. As a consequence, there are probably over 10 million people in the UK today who remember Look and Learn. In recent weeks, we have been running classified-type advertisements in a wide range of weekly and daily publications in order to let as many people as possible know that this Christmas there is the opportunity to make a gift subscription of Look and Learn. We have also been sending sample copies to schools (particularly history teachers) and libraries, and a selection of people who were born in the 1950s and so were children when Look and Learn was first published.

In the UK alone there are 5 million children aged between 7 and 14 who could be delighted and astonished to be given this, literally, wonderful magazine every two weeks. As a result of pre-launch publicity by Metro, The Daily Mail, The Daily Telegraph, The Daily Mirror, The Guardian, The Yorkshire Post, BBC TV and Radio, and others, many people have already registered their interest in the new magazine. This has allowed us to price it at a level -- less than £1.25 per issue, including postage - which makes it better value than any other children's magazine in the UK.

The new magazine is only available by subscription. Those with subscriptions will receive a welcome pack in December followed by 24 issues of the new magazine in 2007 and 24 in 2008. The welcome pack will consist of a facsimile of the first ever issue of Look and Learn from 1962 complete with its beautiful 'Where and When' presentation booklet.

The annual subscription price for those based in the UK is £29.99, postage included. This includes 24 issues and the welcome pack. The price for the full 48 issues is £54.99. Alternatively, it is possible to pay by Direct Debit at a rate of £9.99 per eight issues. Gift subscriptions, including a Look and Learn greetings card to give or send, are available, at varying rates, to anywhere in the world, starting at £29.99 in the UK. In order that children can save their issues, we are having binders manufactured that are exact replicas of those supplied for the magazine in the 1960s. Each will hold 24 issues. These binders can be ordered now for delivery in February (UK addresses only) for £9.99 each, including VAT and postage.

To subscribe, or to make a gift subscription, please call 0870 428 1398 (Mon-Fri 8 a.m.-8 p.m., Sat 9 a.m.-5 p.m., Sun 10 a.m.-4 p.m. GMT) or visit www.lookandlearn.com to subscribe online.

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