Junior Boys, Domino Records & imeem Roll Out Advanced Digital Initiatives

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We have a very creative community of video and music fans, and we're looking forward to seeing the ultimate Junior Boys user-generated music video.

Junior Boys and Domino Records have partnered with imeem, inc., the leading next-generation online community for social media, to create an interactive contest. Fans and the video editing community can use live footage and music videos as well as license free clips to create new music videos for the Junior Boys new album, So This Is Goodbye. Domino Records and Junior Boys have created a personal meem, or group, at http://juniorboys.imeem.com to feature exclusive content, previews, and contests for their fans. Recent additions to the meem include a new Junior Boys podcast as well as information on SoThisIsGoodbye.com, an interactive Flash website.

Canadian duo Junior Boys are capping off an amazing 2006 that included the release of their 2nd album, So This Is Goodbye, on the surging independent label Domino Records. The album was released to critical acclaim in August including what Pitchfork Media calls one of the "best records you'll hear all year." The band also found worldwide success with sold out tours across North America and Europe as well as a Top 40 chart position in Sweden.

To kickstart the holiday season, and keep up the impressive momentum, Domino Records and imeem are presenting the Junior Boys "Want To See Your Creative Side" user submitted video contest.

•The contest invites imeem users and Junior Boys fans to create videos that are set to a song on the Junior Boys latest album, So This Is Goodbye.

•Domino Records and imeem will be filming the Junior Boys at the Domino Records Holiday Party at Studio B in Brooklyn on Thursday, December 7. The footage will contain full length songs, behind the scenes and crowd shots that fans can use to edit into the perfect Junior Boys video.

•Users can enter the contest, share ideas, videos, music and more on the Junior Boys community meem.

•$1000 in cash and prizes in part will be awarded to the winner and runner-ups.

"We're very excited to partner with Domino Records, one of the top independent record labels, to create the Junior Boys video contest," said Steve Jang, VP of business development and marketing, imeem. "We have a very creative community of video and music fans, and we're looking forward to seeing the ultimate Junior Boys user-generated music video."

"imeem is the ideal partner for this promotion. Their leading edge technology and growing community of indie artists and fans presented the perfect partnership for this initiative. We have enjoyed working closely with their talented team," said Steve Savoca, Digital, Domino Records.

In addition to entering the Junior Boys video contest, users can also check out upcoming tour information, an insightful podcast with interview clips and tracks, as well as post original goodbye text and images in response to the Junior Boy's latest album, So This Is Goodbye on imeem.com. Junior Boy fans can also check out their new interactive flash website at SoThisIsGoodbye.com and the series of Dominocast podcasts at itpc://feeds.feedburner.com/dominocast.

About Junior Boys

Junior Boys are Canadian duo Jeremy Greenspan and Matt Didemus. Following 2004's Last Exit, the Junior Boys re-emerge in 2006 with a pop statement that is being heralded as one of the albums of the year. So This Is Goodbye is a work that exhibits a confident mix of focus, clarity and ambition

"Just their second full-length overall, So This Is Goodbye isn't just an improbable notch above 2004's Last Exit-- it's also among the best records you'll hear all year." -- Pitchfork 9.0 [Best New Music]

"mix of elegance, au courant beat mastery and surreal textures...that sounds like a mating song between two genial robots." -- Rolling Stone

"Junior Boys do it better than the Postal Service...catchier songs, chillier production and more sophisticated beats." -- SPIN

About Domino Recording Co.

Domino Records is a world-renowned independent record label with offices in London, UK and New York City, USA. Domino's worldwide roster includes Arctic Monkeys, Franz Ferdinand, Clinic, The Kills, Junior Boys, Four Tet and much more.

Website: http://www.dominorecordco.us

About imeem, inc.

imeem is the next-generation online community for social media, where people can share, express and discover all types of user-created content. imeem enables users to upload and stream user-created video, audio, photos, blogs, and playlists all from one place, attracting an independent and diverse community of bands, filmmakers, photographers, DJs, video nuts and fans.

Website: http://www.imeem.com

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EMILY SENK
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