JetBlue's BlueDay program, crafted by RepNation ambassadors, is a perfect example of how empowered consumers can often spark the very best ideas for a brand
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Watertown, MA (PRWEB) December 11, 2006
NEW YORK - December 11, 2006 - The world's first Consumer Powered Media (CPM) network launches today. Born from a need for powerful, integrated marketing, RepNation is putting marketing power in the hands of consumers and shaking up the world of traditional marketing.
In this new socially-networked, user-generated, customer-driven world, marketers are finding increased difficulty getting their message heard through traditional channels such as print, radio, TV and the Internet. Innovative marketers are looking for ways to leverage the new wave of media built on consumer content, including blogs, social networks and video sharing sites. Until now, tapping into and measuring marketing through these channels, as well as through traditional consumer powered media approaches like word-of-mouth and guerilla marketing, was a difficult endeavor.
To meet this need, RepNation's CPM network provides a new communications channel that can be deployed as easily as conventional marketing, with the results to back it up. RepNation's rapidly-growing army of 30,000 "feet on the street" provides a physical and online presence for clients to deliver their messages, evangelize their products, or get feedback, data or inspiration. RepNation then leverages its patent-pending technology for easy and complete program measurement.
RepNation's CPM network was used to introduce a new Web site, Microsoft's Windows Live Expo. Microsoft needed a unique approach to rapidly drive widespread awareness and usage. "The buzz RepNation generated far exceeded Microsoft's expectations," said Carrie Shursen, marketing manager at Microsoft. "RepNation understands what today's marketers need. It's not about what's tried and true; it's about innovation. RepNation worked with us to create the most compelling marketing programs delivered to our target markets by the consumers themselves."
RepNation's campaigns can be custom-created with turn-key execution, or clients can utilize the Company's network and technology to develop and launch their own programs within days. RepNation is bringing the following five campaign types to market today:
- Brand Ambassador Network - A recruited network of ambassadors who deliver brand messaging to their online and offline networks as well as conduct marketing activities throughout their community.
- Word-of-Mouth Influencer Network - A network of identified influencers who amplify authentic conversations about products through genuine word-of-mouth activities to friends and organizations.
- Word-of-Mouth Sampling Network - A target network of potential brand/company enthusiasts who are likely to respond positively to products/services and spread the word.
- Party Network - A network of targeted influencer-hosted parties that feature a product/service or media property at the center of the action.
- RepMedia™ - An a la carte guerilla or online media service billed at a pay-per-activity or metric basis (e.g. pay per poster/flyer or per registration/sale).
JetBlue Airways recently selected RepNation's Brand Ambassador Network campaign to meet its marketing needs. Within the highly competitive airline industry, JetBlue sought a creative way to spread the unique JetBlue experience deeper amongst college students, and turned to RepNation for assistance. "JetBlue's BlueDay program, crafted by RepNation ambassadors, is a perfect example of how empowered consumers can often spark the very best ideas for a brand," said Andrea Spiegel, vice president sales and marketing, JetBlue. "Overall, JetBlue's initial RepNation campaign resulted in two-million impressions and 14 newspaper articles. We're now rolling out this program to many of our major markets across the country."
Launching with 30,000 reps, and growing at a rate of more than 4,000 reps per month, the RepNation network is proving that with the right motivation, and the right people, Consumer Powered Media is the next big thing. And there's no shortage of cool incentives for those who sign on as a RepNation representative. Reps get a firsthand look at products and services from top companies, many times before they ever hit the market, and impact business decisions based
on their feedback. They have the freedom to drive and execute cutting-edge marketing campaigns, customizing how they spread the message to generate maximum buzz. Depending on the campaign type and details, reps can earn incentives, RepRewards, and even cash for their active involvement in RepNation campaigns.
"For the first time, advertisers and agencies can now harness marketing's most influential medium: people," said Brandon Evans, managing director, partner, RepNation. "But RepNation
doesn't just tell its clients about the buzz it's created--it puts its money where its mouth is with up-to-the-minute campaign reporting and proven quantitative results."
RepNation will be participating in this week's Word of Mouth Marketing Association (WOMMA) Word of Mouth Marketing Summit & Research Symposium, taking place in Washington, D.C. During the conference, on Wednesday, December 13 from 9:10-9:55 a.m., Evans will participate in a panel entitled "Buzzing Brands: Creating and Energizing Advocates." The panel will address how to develop a brand ambassador program and motivate a network of brand influencers to generate marketing buzz.
RepNation began as a division of Mr. Youth, one of the country's leading marketing agencies. RepNation was initially created to reach the challenging 16-to-24 year old demographic. Having amassed experience and knowledge with this demographic, Mr. Youth was able to apply what it learned to develop the world's first CPM network, which can now be deployed to any age group by companies large and small.
To learn more about Consumer Powered Media, inquire about RepNation's innovative marketing services or join the network, visit http://www.repnation.com.
RepNation is shaking up the world of traditional marketing with the world's first Consumer Powered Media (CPM) network. The RepNation CPM network enables companies and agencies to reach consumers via the personal interactions of their peers, in contrast to traditionally impersonal mass media. RepNation offers five innovative campaign types and patent-pending technology, providing a new communications channel for innovative marketers to leverage the next wave of media, which can be deployed as easily as conventional marketing. Companies that have utilized RepNation's CPM channel for powerful, quantitative results include Microsoft, JetBlue and Victoria's Secret. The Company is headquartered in New York City. To learn more about RepNation, visit http://www.repnation.com.