Medical Supply Line Launches Web-Based Store Front Initiative to Facilitate Lower Cost Medical Supplies

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Serving consumers, businesses, medical professionals, nursing homes and critical care facilities.

Healthcare entrepreneur Mr. Samuel Lipari has launched Medical Supply Line as a single source lower cost alternative for medical supplies. Lipari originated the online delivery of hospital supplies reducing costs by 40% to institutional users back in the 90's prompting existing hospital Group Purchasing Organizations (GPO) to organize and keep him out of the market for over six years. Now Lipari has unveiled a version of his marketplace business model serving consumers, businesses, medical professionals, nursing homes and critical care facilities. The site is found at http://www.MedicalSupplyLine.com.

MedicalSupplyLine.com sells the same healthcare supplies used by hospitals and doctors but without the kickback component manufacturers and suppliers are forced to pay for having GPO's distribute their products. Without the GPO kickbacks that artificially inflate prices, customers can receive a tremendous discount.

MedicalSupplyLine.com is not a full electronic marketplace like Lipari's Medical Supply Chain launched in May 2000 and does not have the artificial intelligence automating competitive procurement, fulfillment, inventory management or settlement services that Lipari created to help hospitals reduce 1/3 of patient costs. Because MedicalSupplyLine.com is designed for "Stop and Shop" it can be used without training by anyone able to use any Internet browser. MedicalSupplyLine.com utilizes a radically simple graphic user interface enabling the user to intuitively locate the medical products check prices and make a selection. MedicalSupplyLine.com then automates the fulfillment and shipping from suppliers around the world in any quantity.

Mr. Lipari has positioned MedicalSupplyLine.com for growth by opening the door to all manufacturers and suppliers currently providing US hospitals, doctor's offices, nursing homes and home healthcare retailers with products. There are no fees or kickbacks to be distributed and MedicalSupplyLine.com is unlike a GPO that sets minimum prices to prevent competition. All manufacturers, suppliers and distributors on MedicalSupplyLine.com are free to increase the value and performance delivered to customers in real time, growing with MedicalSupplyLine.com to serve the US consumer healthcare supply market.

MedicalSupplyLine.com is also positioned for growth because the backbone and infrastructure of the new online retailer has been completed without undertaking debt or investment, thanks in part to the guidance of Michael Lynch. At all points during the creation of MedicalSupplyLine.com, additional investment was made to create an infinitely scalable enterprise. At Michael Lynch's direction, MedicalSupplyLine.com is designed so that all inputs of capital will be earmarked for market share development.

About Medical Supply Line:

Medical Supply Line is your single source lower cost alternative for medical and medical related products. Serving consumers, businesses, medical professionals, nursing homes and critical care facilities Medical Supply Line reduces the time and hassle when searching for quality medical or medical related products. The site can be found at: http://www.MedicalSupplyLine.com

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SAMUEL LIPARI
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