Aries Off-Road Amazes FJ Cruiser Devotees and Toyota Accessory Buyers at 2007 SEMA with the new oval side bars, grab handles, and Ipod system

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Aries Off-Road had their own version of a black on black Toyota FJ Cruiser at the 2007 SEMA show in Las Vegas Nevada. With the introduction of the FJ winch system and the new oval side bars (nurf bars), FJ interior billet handles, FJ bull guard and FJ brush guard for the FJ cruiser it was a busy time for all those at the Aries display.

Aries Off-Road (http://www.ariesoffroad.com) had their own version of a black on black Toyota FJ Cruiser at the 2007 SEMA show in Las Vegas Nevada. With the introduction of the FJ winch system and the new oval side bars (nurf bars), FJ interior billet handles, FJ bull guard and FJ brush guard for the FJ cruiser it was a busy time for all those at the Aries display.

"The Aries girls handed out close to 6,000 calendars over the course of the SEMA show and we had meetings with Toyota, Hummer, Ford and Chrysler dealers from all over the world every day of the show stated Jeff Perez," President Jeff and Jim Hussey, chairmen of the board, were both very pleased with the show and the reaction to the new product line up for 2007. Its going to be a big year for Aries with regards to our new products for the Toyota accessory market was another reaction from many of the dealers who visited Aries from around the world ".

Aires Off Road's new FJ winch system is sold out through the first production run and given the Toyota dealer and Toyota accessory distributors positive reaction to the new FJ winch system Alex Andrei the operation manager from Aries stated, "We are increasing production not only Aries new FJ winch system but the new FJ Ovals™ side steps and interior handles as well."

"We heard from many people from Toyota that we hit the mark on our new oval side steps and I again have to take my hat off to our design team," further stated Jeff Perez, President of Aries Off-road.

Also introduced at the SEMA show was the a iPod/Bluetooth system for the FJ cruiser that was ultra cool not only do to the plug and play feature but the ease of use over the FJ Cruisers sound system for the telephone and iPod. Hundreds of calls were made during the SEMA show by attendees all over the US and Canada from the floor of the SEMA show in the Aries FJ Cruiser."The lines of the nurf bars go with the lines off the FJ Cruiser and the dimensions and the angles are perfect, and the IPOD system was truly amazing" stated Mark Robinson for Southwind Plastics.

Aires Off road has been a leader in the design for many vehicle accessories including the Hummer, Jeep and Toyota Tundra in the past and now with the Toyota FJ we believe we are in front of the wave not behind stated Mark Aguiler the Aries General Manager from Aries Texas distribution center.

Aries has four separate locations in North America to service the market, Harbor City California, San Antonio Texas, Richmond B.C.Canada and Aries was pleased to announce it has just opened in Decatur, GA. a 20,000 square foot warehouse to service the Southeast and East coast. In addition it has a new design center in Harbor City that works with each location as to customer input and market trends. Aries with its distribution channel of distributors and dealers has become a market leader over the past few years.

Aries during the months of November and December is giving a set of FJ interior billet handles($200 value) with every FJ winch system or FJ Nurf bar set ordered through one of its authorized full service dealers as their way of thanking the FJ Cruiser after-market customer for overwhelming support of the all FJ Cruiser accessories by Aries. This offer is limited to the 1,000 sets of interior handles stated Jeff Perez and based on the reaction Aries has had at SEMA and the number of hits Aries web site has taken over the past few weeks we maybe should have planed for more but this is what our marketing department came up with for the FJ Cruiser.

Be on the look out in the coming weeks for more news from Aires Offroad with regards not only to the FJ Cruiser but also the new Jeep and Toyota Tacoma. Also be on the look out for the ARIES FJ CRUISER who will be visiting dealers in California, Arizona and Nevada in the next few months.

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Robin Marcs
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