Skatelab Retains Brandolution to be Thier Worldwide Licensing Agency

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Skatelab, considered by many as the top skateboard park in the country and also the home of the only skateboard museum in the country, is an authentic breeding ground for many of the world's best skateboarders and a place where the history of the sport is being recorded and preserved!

Skatelab, a skateboard park with two locations in Simi Valley, California and Atlantic Beach, Florida has signed Brandolution to be their world wide licensing agency.

Skatelab, which opened in Simi Valley just north of Los Angeles in 1997, is described by many has the holy grail of skateboard parks and was just recently voted "best skate shop in the country by Sports Illustrated for Kids." Skatelab is also the home of the Skateboarding Hall of Fame, the only skateboarding museum in the country and gets visitors daily from all over the world. Skatelab has a world renowned skate team including the legendary Paul Rodriquez and some of the best amateurs about to go pro and is often the host of many major skateboarding events.

Skatelab has signed Brandolution to lead their efforts in creating a national and accessible line of branded merchandise aimed at the 8-15 year old boy. Jem Sportswear has been signed as the apparel licensee to create t-shirts for boys and young men and plans to introduce the line at major retailers in Spring, 2007.

Melissa Segal, founder of Brandolution, comments, "Skateboarding is the fastest growing sport in America and currently the third most popular high school sport after basketball and football with 11 million kids and adults currently participating in the sport. Skatelab is the real deal - an authentic incubator for some of the best skaters in the world and a natural brand to extend into products that cater to the core target audience and their lifestyle."

Todd Huber, founder and co-owner of Skatelab remarks, "We think there is a tremendous opportunity to create a Skatelab of merchandise. Ask almost any skater in the world if they have heard of Skatelab and they will say yes."

Brandolution is seeking licensees in the areas of accessories, footwear, home furnishings, stationery, beverages, interactive games and sporting goods/equipment including quality skateboards and gear.

For more information on becoming a Skatelab licensee or marketing partner, contact Brandolution LLC at 323-962-1695.

Press Information:

Andrea Blain

Andrea Blain Public Relations

9750 Crawford Avenue

Skokie, IL 60076

847-933-9884 telephone

847-673-5836 fax

Note To Editors: Melissa Segal and Todd Huber are available for interviews.

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ANDREA BLAIN
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