Whiteflash.com's New 'A Cut Above' Princess Diamonds

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Whiteflash .com announces new line of Premier Princess Cut Diamonds that meet the American Gem Society's 'Ideal' standard.

A line of elite Princess Cut diamonds has been introduced by premier online boutique Whiteflash.com. Acclaimed for best Visual Balance™ the 'A Cut Above' (ACA) Princess Cut Diamond is the dazzling darling of shoppers who are seeking the crown jewels this holiday season. The 'A Cut Above' family dances with rainbow colors and pops like a flock of paparazzi, thanks to the cutting edge design by renowned diamond cutter Brian Gavin: All 'A Cut Above' diamonds are guaranteed conflict-free, cut and polished in the same controlled facility and offered exclusively through Whiteflash.com.

For history buffs, the Princess Cut Diamond was introduced in the 1960s. It became popular quickly because other square shapes lacked the vivid sparkle associated with round diamonds. Princess cuts use triangular faceting on the bottom, or pavilion, to increase brilliance and give them a snappy performance kick over other squares.

The world of Princess cuts changed dramatically in 2005, when the American Gem Society (AGS) introduced the industry's first-ever diamond evaluation based on actual light performance. The lab uses human analysis and computer ray-tracing to determine precise numerical values for each diamond's performance. The AGS top grade of 'Ideal' is the world's strictest laboratory standard for cut. Every exquisitely crafted 'A Cut Above' Princess diamond receives this coveted grade, topping the world's highest standards in proportions, polish, symmetry, and most important; direct light performance. It is estimated that less than 3% of all diamonds are capable of earning this rating.

Online shoppers require the highest level of pedigree and guarantees and Whiteflash.com doesn't fall short in this area. Along with the ringing American Gem Society endorsement, Whiteflash.com extends a no-questions asked inspection period and gives buyers a unique lifetime trade-up option allowing future diamond selections with full credit for your trade. Seeking a setting? Hailed as "Lord of the Online Rings" by Kiplinger's, Whiteflash is known for premier custom jewelry creations as well. So 'ring' in the holidays by dazzling your queen. We're betting there's room in the castle for a princess or two.

About Whiteflash.com

Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamonds and bring the sheer beauty of "super ideal cut diamonds" to the Internet. Brian Gavin, a 5th generation diamond cutter, and Debi Wexler, a computer entrepreneur, together founded Whiteflash.com in 1999 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of H&A diamonds. 'A Cut Above' (ACA™) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a "true patterning" guarantee. Whiteflash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands and custom designed jewelry. For more information, log on to http://www.whiteflash.com or call 877.612.6770.

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John Pollard
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