Equation Research Investigating Modern Marketing Practices

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Equation Research is in the midst of its latest research project that will examine the increasing demand for market research and accountability in the marketplace. All advertising, marketing and market research professionals who complete the survey will receive a copy of the comprehensive report based on the "2007 Research Trends Survey."

Equation Research is in the midst of its latest research project that will examine the increasing demand for market research and accountability in the marketplace. All advertising, marketing and market research professionals who complete the survey will receive a copy of the comprehensive report based on the "2007 Research Trends Survey".

Equation Research began this project because they found an increasing number of agencies, media and publications valued market research and the factual data produced. Clients demand a broader range of integrated services and a higher level of accountability in terms of process, metrics and ROI. Market research is a powerful tool that can be used to close new business, pre-test the effectiveness of innovative marketing strategies and measure the effectiveness of all kinds of marketing strategies after the fact.

While industry leaders are aware of the shift to accountability and market research, is the advertising industry as a whole in tune with the new generation of market research solutions and their myriad applications? The "2007 Research Trends Survey". seeks to answer this question and explore other issues relevant to market research.

The report based on this survey, tentatively titled "2007 Market Research Trends", will offer a thorough analysis of the use of market research in advertising and marketing, client expectations for market research, the need for market research and the dissipating barriers to market research for firms of all sizes. The report will also include best practices from industry leaders in market research and anticipated trends for 2007. In order to effectively utilize advertising and marketing budgets, professionals must be aware of the shift in clients' expectations and the latest strategies to meet or exceed them.

To be a part of the survey and receive the trends report at its completion, go to http://www.eqr1.com/os/setsurvey.pcm?sid=3046&a=2. For more about Equation Research, visit their website at http://www.equationresearch.com.

About Equation Research

Launched in 2000 by experienced market research professional and expert programmers, Equation Research has one of the most innovative online survey platforms in the market and an extensive list of Fortune 1000 clients. By utilizing innovative web survey technology and the experience of proven research strategies, Equation provides comprehensive surveys and custom reports for myriad research needs.

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Susan Muegge
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