Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content in a way that’s non-invasive to viewers.
New York, NY (PRWEB) December 12, 2006
Pulse 360, Inc., the content-targeted sponsored links innovator, today announced the ability for advertisers to target viewers of online videos by appending ad listings to the beginning or end of a video. Ads can be targeted based on context, location, behavior or demographic to ensure every opportunity is taken to serve the most relevant advertisement.
“The consumer audience is watching videos online,” said Lance Podell, chief executive officer of Seevast, Pulse 360’s operating company. “Advertisers can now reach their audience in this highly desirable space, and publishers can add another way to monetize their content in a way that’s non-invasive to viewers.”
Whether it’s user-generated content, or movies and television shows created by major production companies, online users are increasingly turning to the their PCs to watch video online. This increase in consumer demand has driven independent research firm, e-Marketer, to predict that the online video advertising market could reach $3 billion by 2010. Publishers of all sizes are seeking to leverage the potential revenue opportunity from the ad-supported video model, which is popular among consumers as it often allows viewers to watch content for free.
To learn more about how to advertise in video or to add listings to video clips please contact bizdev (at) pulse360.com.
About Pulse 360
Pulse 360 offers advertisers the most options for targeting their campaigns, including by context, behavior, location and demographics. Pulse 360 is a unit of Seevast Corp., an operating company created by industry-recognized professionals to provide innovative Web-based marketing services. Pulse 360’s sponsored links are distributed to the Web’s best sites. For more information, please visit http://www.pulse360.com.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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