BluePoint Venture Marketing Continues Strong Growth; Forges Partnerships with Five New Clients

Lexington, MA (PRWEB) December 14, 2006

LEXINGTON, Mass. - Dec. 13, 2006 -- BluePoint Venture Marketing, a marketing consulting firm providing a comprehensive range of services to private equity, technology and professional services firms, today announced it has signed six new clients. These companies selected BluePoint for strategic marketing services including branding, positioning and marketing infrastructure, as well as direct marketing, lead generation and public relations.

Founded in 2005, BluePoint partners with its clients to build marketing infrastructure, develop strategies and implement integrated marketing programs - on a long-term or project basis. The BluePoint approach - linking strategic, tactical and operational methods - provides growing companies with strong marketing, sales strategies and infrastructure for sustained growth.

BluePoint recently signed new client agreements with a diverse group of companies including early-stage technology and Web 2.0 companies and a prominent investment firm.

The new clients include:

ABS Capital Partners (Bethesda, Md) - has actively partnered with later-stage growth companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions by market leaders like CBS Corporation, EMC Corporation, LabCorp and Pitney Bowes Inc. ABS has $1.5 billion under management and nine investing partners within offices in Baltimore, San Francisco and Boston.

CourseAdvisor (Wakefield, Mass.) - is a premier online lead generation and marketing solutions provider for higher education institutions. With more than 1.5 million unique visitors per month, http://www.courseadvisor.com has become a leading online education directory (OED) featuring information on more than 6,000 programs offered at colleges and universities throughout North America.

e-tractions (Bedford, Mass.) - provides clients with audience generation, conversion and optimization using EnterAct™, the powerful and proprietary Marketing Performance Management (MPM) system.

Mall Networks (Lexington, Mass.) - is the company that connects top online retailers to the universe of consumer rewards programs. Mall Networks has built customized online malls for organizations such as the Arizona Diamondbacks, the Los Angeles Dodgers and NASCAR RacePoints, as well as Epilepsy.com and Shop.org's cybermonday.com. More than ten million consumers are currently earning points with every purchase at Mall Networks' clients' malls.

Trigence Corp. (Ottawa, Canada) - is a developer of application virtualization software which eases enterprise application movement, migration, and configuration management challenges. An emerging leader in the exploding virtualization space, Trigence recently appeared at the DEMO conference and drew the following accolades from DEMO producers: "Expect this company to follow a trajectory that maps to the meteoric rise of VMWare, and to take that trip faster--in large measure because it travels in the footsteps of a giant."

In addition to these new client engagements, BluePoint has recently expanded its relationship with Ruckus Network, the premier digital entertainment network designed specifically for college students. BluePoint is developing a national and trade media relations campaign for Ruckus to further build awareness with major advertisers, marketers and college students.

"We are encouraged by the recent surge in activity by early stage technology, marketing and Web 2.0 companies who are attracting venture and private equity funding and, subsequently investing in growing their businesses," said Tim Hurley, Managing Director, BluePoint Venture Marketing. "The common theme arising from both our new and existing clients, as well as from the investment community, is the continued recognition of the value of an outsourced marketing services firm capable of simultaneously delivering strategic counsel and marketing program results that support their revenue goals."

About BluePoint Venture Marketing

BluePoint Venture Marketing is a unique marketing outsource firm providing a comprehensive range of strategic, operational and tactical services to the private equity, technology and professional services sectors. Based in Lexington, Mass., BluePoint professionals team up with clients to build marketing infrastructure, develop strategies and implement integrated marketing programs - on a long-term or project basis. The BluePoint approach - linking strategic, tactical and operational methods - provides its clients with marketing programs to fuel sustained growth. Through its experienced team, BluePoint uniquely combines the focus, flexibility and hands-on approach of a smaller firm with the broad range of services, experience and depth of skill generally found in a much larger firm. For more information please visit http://www.bluepointmktg.comor call (781) 861-7800.

Contact:

Andrew Soucy

BluePoint Venture Marketing

(781) 861-7800

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