Zannel and Ester Goldberg, 'The International Glamour Puss of All Media', Have Teamed to Redefine Technology and Hairdos

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Zannel, Inc. (http://www.zannel.com) has teamed up with one of the Internet's most popular stars, Ester Goldberg, a.k.a. "The International Glamour Puss of All Media". Zannel and Ester will simultaneously launch, with Ester opening her new show on the world-famous Los Angeles Sunset Strip and Zannel bringing Goldberg and hundreds of other talented artists to mobile and the Web in early 2007.

poooifect! Ester’s videos have been viewed by hundreds of thousands on the Internet and she aims to be the first organically grown, wholesome mobile video star. The fact that she has (at her advanced age) harnessed the Internet and online technology to promote herself is amazing -- and scary at the same time.

Zannel, Inc. (http://www.zannel.com) has teamed up with one of the Internet's most popular stars, Ester Goldberg, a.k.a. "The International Glamour Puss of All Media". Zannel and Ester will simultaneously launch each other into the mesosphere, with Ester opening her new show on the world-famous Los Angeles Sunset Strip and Zannel bringing Goldberg and hundreds of other talented artists to mobile and the Web. Upon launch, each Zannel contributor will have their own channel that will be available to 210 million mobile phone users across North America.

Steve Hoffman, chief operating officer of Zannel, is tickled with their intersecting trajectories. "When I saw Ester Goldberg for the first time, I nearly fainted. I don’t know if it was the hair, the bright blue eye shadow or the fact that she looked like my crazed, matzo ball slinging aunt, but I was hooked. I felt passionately that this woman deserves to be on everyone's phone,

oy vey!"

Ester affirms her excitement about working with Zannel and getting her puss on hundreds of thousands of mobile phones. "I knew it was kismet when I saw the pig as their logo. Who knew a Jew and pork could one day work together to bring something positively fabulous into the world? Zannel will bring millions of fans to my new show at The World Famous Comedy Store on February 9, 2007. I humbly began on MySpace and YouTube and now I'm going to be the first Hebrew Hussy on mobile. This is the year of the mobile Yenta!"

According to Adam Zbar, chief executive officer of Zannel, the simultaneous launch of Zannel and Ester Goldberg is…"poooifect! Ester’s videos have been viewed by hundreds of thousands on the Internet and she aims to be the first organically grown, wholesome mobile video star. The fact that she has (at her advanced age) harnessed the Internet and online technology to promote herself is amazing -- and scary at the same time."

Zannel and the new Ester Goldberg Show will launch within days of one another in the first quarter of 2007, with video footage of the performance featured on Ester's personal Zannel Channel. If you’re still reading this, send us a note and we’ll zap you the recipe for Ester’s home-baked kugel and give you all the information you may desire about Zannel or Ester’s Thighmaster regimen.

About Zannel

Zannel is a new mobile entertainment network that allows users to virally share their favorite content and interact with their friends on mobile phones. Friends are the network, and they'll help decide what's worth watching and playing. We are building out the first large-scale mobile network where every user can create and program their own mobile channel and broadcast it to the world. Zannel is backed by two top-tier VC firms. We plan to launch our product in Q1, 2007. In the meantime, check out http://www.zannel.com for fun contests and news.

CONTACT:

Allison Vano

Concept Communications for Zannel

(619) 238.5102

Michael Airington

Ester Goldberg for Ester Goldberg

(818) 679.4986

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Allison Vano
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