Touch Clarity Becomes Omniture Accredited Application Partner, Announces Immediate Availability of Touch Clarity Targeting for Automated Integration via Omniture Genesis

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Touch Clarity customers can now more rapidly and easily deploy on-site behavioral targeting leveraging Omniture Web Analytics

Integrated solutions like this add fuel to the explosive growth of On-Site Behavioral Targeting and help make the industry experts' predictions come true.

Touch Clarity today announced it has met the requirements to achieve Omniture Accredited Application Partner status. As a result, Touch Clarity Targeting is immediately available for automated integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate integration between Touch Clarity Targeting and Omniture SiteCatalyst®. The technology was introduced yesterday at Omniture's "Plug and Play" Online Marketing launch event in San Francisco.

As the Web becomes the most influential channel of business, increasing the yield from key web site real estate is becoming a mandate. But organizations have lacked the ability to "listen" to visitors online and then respond back intelligently with content, like they can in other channels. Touch Clarity Targeting enables companies to serve the most relevant and effective content to each visitor, by leveraging integrated Web analytics enabled through Omniture Genesis. The Touch Clarity Targeting solution has a sophisticated series of algorithms that automatically decide which content should be served to each individual visitor, based on each customers' web behavioral data collected over time. The solution then triggers the serving of the content from the organization's content management system. In effect, Touch Clarity Targeting puts web analytics data into action for its customers 24/7 in a completely automated manner which continuously lifts site conversion rates and revenue. The solution rigorously measures its effectiveness against a concurrent control group and delivers real-time reports to prove its lift contribution

About Omniture Genesis

The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.

Omniture Genesis enables "Plug-and-Play" online marketing-an essential capability for powering the new world of Marketing 2.0. A catalog of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers which include leading companies in the following application categories:

  •     Ad Serving
  •     Affiliate Marketing
  •     Customer Experience
  •     Customer Relationship Management (CRM)
  •     E-mail marketing
  •     Information access
  •     Mobility
  •     Offer Testing &Optimization
  •     Rich media
  •     Search Engine Marketing
  •     Site Search and Internal Search

"Marketers today should demand solutions that offer transparent and immediate ROI, and are easy to implement, test and prove that they work. The Touch Clarity Targeting solution, integrated with Omniture SiteCatalyst, delivers 'action from analytics' in an unprecedented and fully automated manner, with a solution that Omniture customers can easily turn on and watch the immediate lift to their site conversion rates and revenue, " said Brent Hieggelke, Touch Clarity's chief marketing officer. "Integrated solutions like this add fuel to the explosive growth of On-Site Behavioral Targeting and help make the industry experts' predictions come true."

"Optimization solutions are key players for the next wave of customer Web maturity," said John Mellor, senior vice president of business development at Omniture. "We are pleased to accelerate our customers' success as they take advantage of the integrated power of Web analytics and leading targeting and optimization solutions like Touch Clarity."

About Touch Clarity

Touch Clarity is the global leader for automated on-site behavioral targeting and optimization solutions, enabling enterprise web sites to dynamically deliver the most relevant and compelling content and on-site promotions to every web visitor. Touch Clarity's customers experience significant and directly accountable improvements in overall site conversion and contribution from key web site real estate. Touch Clarity improves visitors' web experiences by delivering the most relevant and engaging content, promotions, and calls to action simply based on anonymous web analytics data and web visitor behavior. Pioneering the category in 2000, Touch Clarity uniquely combines the most sophisticated advancements in real-time predictive modelling, data mining and machine learning, along with tried and true direct marketing principles, to achieve this completely measurable and substantial business performance lift. Customers typically achieve between 50-200% directly measurable improvements in returns from key web site real estate. Touch Clarity's clients include industry leading websites such as AOL, HSBC, BT (British Telecom), Lloyds TSB, Barclays, and Thomson (TUI). Touch Clarity is a privately held company based in Boston, Massachusetts, and London, United Kingdom.

About Omniture

Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

For More Information:

Brent Hieggelke                     

Touch Clarity                             

U.S: 503-702-3547                     

U.K. 44 20 7380 4400                    

Michelle Simpson

TNT Communication

U.S: 503-345-9257 X 5

Joanna Burton

Crescent Communications

U.K: 44 20 7479 4079


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