Nomis Solutions Augments Executive Team to Support the Global Growth of the Profit-Based Pricing Market

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Lawrence Whittle Joins as Vice President, International to Respond to International Growth. Simon Caufield, founder and former managing director of Europe has been appointed to the position of Vice President, Global Head of Services. Dr. Robert L. Phillips, founder and CTO has also assumed the role of Vice President of Product Management. All management moves are key building blocks to support the growing worldwide adoption of Nomis Solutions' pricing optimization technology, which enables a Profit-based Pricing approach.

In the past year, we've experienced an unprecedented amount of interest from banks and finance companies in the U.S., Canada, the U.K, and continental Europe

Nomis Solutions, the leader in Profit-based Pricing for banking and finance, today announced the appointment of Lawrence Whittle, a veteran sales, marketing and operations manager. As Vice President International, he will oversee the expansion and growth of Nomis Solutions' international operations and will report directly to the company's Chairman and CEO, Dennis Stradford. Mr. Whittle's hiring represents a significant building block for supporting the worldwide adoption of Nomis Solutions' pricing optimization technology, which enables a Profit-based Pricing approach.

"In the past year, we've experienced an unprecedented amount of interest from banks and finance companies in the U.S., Canada, the U.K, and continental Europe," said Stradford. "With Lawrence's proven track record for success in expanding international operations, and his passion for enabling executives to tap into opportunities for profit improvements, we knew he would be a great addition to our team."

Mr. Whittle will be responsible for meeting the international market's demands for adopting a Profit-based Pricing approach. This next frontier in pricing enables banks and finance companies to use price as a strategic lever for achieving corporate objectives. The company has two solutions specifically for the unique needs of the international market: Nomis Price Optimizer for Consumer Lending, for those responsible for improving profitability of their unsecured personal loans (UPL), and Nomis Price Optimizer for Motor Finance, for those executives responsible for motor financing.

Mr. Whittle brings 15 years of senior sales, marketing and operations experience, derived from leading the international division of three enterprise software companies. Most recently, he served as Vice President, International at ProfitLogic, Inc., the acknowledged leader in Retail Profit Optimization Solutions. At ProfitLogic, Mr. Whittle established the international subsidiary in Europe and then grew the team and the customer base that contributed to the global success of the company. Based on this success, ProfitLogic was acquired by Oracle Corporation (NASDAQ: ORCL) in mid-2005.

"One of the key lessons learned at ProfitLogic was that price optimization technology works best when it is designed specifically for the unique needs of the industry it is trying to serve. That was one of the main draws for me to Nomis Solutions," said Whittle. "The company is the clear market leader because it has taken a very focused approach with banks and finance companies and understands the key profitability drivers that are critical to success. We have a tremendous opportunity to deliver 10-20% profit improvements to banks and finance companies throughout the U.K. and continental Europe and I am very excited to help them achieve those types of benefits."

Prior to ProfitLogic, Mr. Whittle spent four years as Vice President of International for Centra Software (acquired in 2006 by Saba Software NASDAQ:SABA), an enterprise software company specializing in online collaboration solutions. At Centra, he established and then led the European team that was a key component of a very successful public stock offering on the NASDAQ market. Earlier in his career he spent seven years as Vice President EMEA for NASDAQ listed Marcam Solutions, (now part of the Infor Group) an ERP software company.

Simon Caufield, founder and former managing director of Europe has been appointed to the position of Vice President, Global Head of Services. In this role, he will be responsible for all services and software implementation projects as well as heading Nomis Solutions' global services team.

Dr. Robert L. Phillips, founder and CTO has also assumed the role of Vice President of Product Management. In this role, he will ensure that the Nomis Price Optimizer Suite, including Nomis Price Optimizer for Auto Finance, Home Equity, Consumer Lending, and Motor Finance, continues to meet the unique needs of banks and finance companies through technology innovations, customer experience, and direct feedback and ideas from customers and prospects.

About Nomis Solutions

Nomis Solutions is the leader in Profit-based Pricing for banking and finance. The Nomis Price OptimizerTM Suite is designed for executives whose top priority is to strategically use pricing to increase profitability while maintaining revenue and market share. Because of the unique needs of each banking and finance business, the suite includes specific solutions for the following: Direct and Indirect Auto Finance, Home Equity Lending, Consumer Lending, Savings and Deposits, and Treasury Services. Each solution is implemented in less than 10 weeks, provides valuable insights about the business, and increases profits within three months. All Nomis customers have achieved 10X ROIs. Headquartered in San Bruno, CA, Nomis Solutions has offices in Charlotte, NC, New York and London, UK. Visit http://www.nomissolutions.com or call 650-588-9800 (US) or +44 0207-031-8274 (UK) for more information.

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Mark Peterson for Nomis Solutions
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