MuseStorm and Pageflakes Partner to Bring Widgets to Personal Startpages

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Users are increasingly turning to personal startpages as their gateway to the internet. At the same time, Web widgets are becoming the foremost tool for personalization and self expression on the Web. Now Pageflakes and MuseStorm are partnering to bring the best of the two worlds together.

MuseStorm, a leading Widget engine and distribution service, and Pageflakes, a leading player in the rapidly-growing personalized internet startpage market are partnering to provide MuseStorm users with the ability to add MuseStorm widgets to Pageflakes with just one click. In addition Pageflakes will make MuseStorm's widgets available to all Pageflakes users via the Pageflakes gallery.

It's all about personalization and customization

Users are increasingly turning to personal startpages as their gateway to the internet. At the same time, Web widgets are becoming the foremost tool for personalization and self expression on the Web. Now Pageflakes and MuseStorm are partnering to bring the best of the two worlds together.

Yishay Schwerd, co-founder and VP R&D of MuseStorm said: "Widgets have become an integral part of millions of blogs, websites and social networks. We believe it's time to bring widgets to personal startpages as well. Publishers using the MuseStorm Widget Engine and Distribution service can now offer users the ability to add their content to a Pageflakes startpage with one click. And using MuseStorm Analytics, they can track the distribution of their widgetized content and its effectiveness. We are glad to partner with Pageflakes, a leader in the startpage space and an innovative company and believe the partnership will greatly benefit end users and publishers alike"

Christoph Janz, co-founder and CEO of Pageflakes added: "MuseStorm is an import player in the emerging 'widget economy'. We're delighted to enrich our offering by providing users a quick and easy way to add any of the more than 100 MuseStorm widgets to their personal startpage at Pageflakes and started adding the first MuseStorm widgets already."

About MuseStorm

MuseStorm offers the first Widget Engine and Distribution service that enables publishers to professionally syndicate their content to millions of blogs, social network users, personal websites, desktops and mobile phones.

Using MuseStorm's service publishers can:

  • Create widgets from existing content (RSS/XML based data), no programming required
  • Allow users to easily customize widgets
  • Give users an easy way to place widgets on blogs, social networks and websites as well as desktops and mobile phones
  • Track widget distribution, usage and effectiveness using advanced analytics

About Pageflakes

Pageflakes is a leading player in the rapidly-growing personalized startpage space. At http://www.pageflakes.com, the company provides a convenient one-stop access-point to a user's favourite internet applications and content such as blogs, news feeds, Del.icio.us bookmarks, Flickr photos and numerous other web services and applications. Since its beta launch in February 2006, Pageflakes has been adding new features at record speed. One of the latest innovations is the ability to share pages with friends or publish them for anyone to see. In May 2006, the company announced that it has secured seed funding from Benchmark Capital.

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Christoph Janz
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