Franchise Circle.com Launches First Franchise Buyers Marketplace and Business Support Network
'It's not what you know, it's who you know', is the old analogy that refers to business networking.
Franchise Circle is inviting interested franchise buyers and business people in the industry to join its online community focused on franchise and small business marketing success by increasing relationship capital. "Being in business is hard these days, and most small businesses fail", says Shawn Ames, the company's founder and CEO. "Many of these failures are completely unavoidable had the entrepreneur had a support network of both like-minded and seasoned professionals to go to for help."
New York, NY (PRWEB) December 18, 2006 -- "The web is attracting a much more entrepreneurial crowd than ever before" says Ames. "With franchising, entrepreneurs have a better chance to find a great business and succeed at it as because they are using a tried and proven business model and in most case, an established brand as well."
Franchise Circle is also changing the way franchises are bought and sold. By providing franchise investors with the tools they need for success, Franchise Circle is bringing a much-needed resource to the franchise industry. But franchise buyers aren't the only one's who will be benefiting from the offerings of Franchise Circle. The company's mission will also benefit the franchise industry as a whole
The Franchise Circle website allows users to rate, review, and comment on companies in the industry, and offers vibrant and engaging content on entrepreneurship and franchising. The site also utilizes an open source content management system that has a User Interface that most web users are already familiar with. Professionals interested in franchising use the site to learn and build their network, while quickly accessing blogs, forums, connections, and other site utilities to find the information they are looking for.
For marketers the company takes a different approach than any other website. It offers a hybrid advertising program that promises to deliver great results to franchisors and industry suppliers by combining lead generation, banner runs, and branding exposure all in one package.
The founders are currently seeking to unite the entire industry, reaching out to global foundations, associations, and educational partners to register for a free membership and to post content. Due to advances in Internet technology, the site has the ability to instantly translate pages into 9 languages, breaking down borders, and allowing anyone in the world who is researching the possibility of purchasing or franchising a business to find the information they are looking for with its knowledge library.
"Franchise Circle offers is a, safe, easy to use professional networking environment, users are free to contact whomever they want, to post reviews on any company or product in the industry, and really find empowerment by being able to collaborate and communicate to achieve their goal of finding the right business that fits their personality, taste, and experience." says Carter Malloy, a former Candy Bouquet International executive and the company's co-founder. "Right now there's simply nothing like this online for our industry; a true buyers' marketplace, and we hope to gain market share quickly as the industry realizes that Franchise Circle is the future of the franchise industry because people are now going online to research, vote, and to talk to each before making a franchise purchase decision".
The Franchise Circle website seamlessly integrates with Google earth and Google Maps, allowing members to find contacts globally, even zooming in via satellite to view the users physical location. "Google earth definately has some great appeal, we are using a custom franchise searching engine built on Google's technology for franchising, and integrating this tool into our website to then benefit our users and advertisers." says Ames.
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