Mexico's Second Largest Retail Chain Chooses Preface Media for Rich-Media Online Catalogs

Share Article

Preface Media today announced the delivery of City Club eCatalog. City Club is the wholesale brand of Organización Soriana, one of Mexico's largest and most respected retailers with over 200 stores across Mexico and over 4 billion U.S. dollars in annual revenues.

Preface Media today announced the delivery of City Club eCatalog. City Club is the wholesale brand of Organización Soriana, one of Mexico's largest and most respected retailers with over 200 stores across Mexico and over 4 billion U.S. dollars in annual revenues.

Although Preface Media counts several multi-billion dollar U.S. and European companies among its clients, Organización Soriana is Preface Media's largest Latin American customer to date.

The latest eCatalog offers over 70 pages featuring City Club's Christmas Holidays merchandise and is the first of its kind in Mexico. Preface8 platform will allow City Club to leverage its already existing print catalogs by using them for online marketing with the incredible visuals, ease of use, universal browser compatibility, and 24/7 availability that are the hallmarks of Preface8 platform. The new eCatalog is featured on City Club's website at http://www.cityclub.com.mx

Some of the major criteria in selecting Preface8 platform were its ease of use for the end-customer, its accessible price, and Preface Media's rapid 3-day turn around from initial contact with Organización Soriana to eCatalog's delivery. Preface Media's international services provided custom instructions pages translated to Spanish and the entire eCatalog was ready by the beginning of December, in time for the Holiday shopping season.

"We are very excited to extend the Preface8-powered eCatalog to City Club's Holidays website," said Kevin Yao, Preface Media's Founder and CEO. "It is a big bonus for City Club to find a new and unexpected use for its existing Christmas Holidays print catalog by turning it into the online interactive Preface8 eCatalog. And for our part, we are tremendously happy and honored to have Organización Soriana as Preface Media's largest Latin American customer to date. We expect our partnership to continue and thrive as it becomes a launching platform for us to offer Preface8-powered services in Mexico and other Latin American countries."

About Preface Media, Inc.

Preface Media is a leading interactive solutions provider providing customers complete e-business solutions. With highly experienced consultants and employees throughout the USA and Asia, Preface Media provides business-to-business and business-to-customer interactive product solutions with state-of-the-art technology and a full range of creative services

Preface Media Inc. prides itself on strong client relations, technical expertise, creativity and integrity. Preface Media specializes in providing service solutions to companies who need an online presence, or enhance their business by taking full advantage of the burgeoning power of the Internet. Media presentations and software application services are also provided to a growing list of satisfied customers around the globe.

About Organización Soriana

A commercial business in Mexico of 100% Mexican capital, was founded in 1968, it operates self-service stores in various formats, which markets food, clothes, general merchandise, health products and basic retail services, part distribution as well as wholesale. Since 1987, it has held shares in the Mexican Stock Market, with the key SORIANA. As of April of 2006, it has 204 stores located in 85 of the most important cities in 28 states of Mexico; it has six distribution centers and their main offices are located in the city of Monterrey, N. L.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

KEVIN YAO
Visit website